Stitch incoming from a University of Alabama social media professor

@drjess21

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Why it worked

The video leverages the authority of a tenured professor to provide a unique, expert perspective on a viral cultural phenomenon, validating the audience's interest while setting clear ethical boundaries.

Summary

A social media professor discusses the dangers of parasocial relationships in the context of the Bama Rush TikTok trend. She explains how intense fan obsession has led to real-world harassment and stalking of the students involved.

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Original caption

Go watch the full video from Courthouse Couture (privacy settings prevent me from tagging her) - it’s a brilliant take on parasocial relationship and Bama Rush Tok. As a social media professor who has taught girls who rush at Bama, the obsession often goes too far.