these founders turned a Valentine's Day nightmare into a business

@prasjain

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Selling · Ecom Product

Venus et Fleurseen in 2 videos →https://www.venusetfleur.com/ ↗

Why it worked

The video uses a high-performing 'founder story' format that provides educational value while subtly positioning the brand as a successful, high-end case study.

Summary

This video tells the business origin story of Venus et Fleur, a luxury floral company that grew to $20 million in annual revenue. It highlights how the founders used influencer marketing and supply chain control to scale their business without outside funding.

Structure

1Introduction to the founders and their $20M business
2The origin story: a bad Valentine's Day experience
3Securing the supply chain in Ecuador
4The viral influencer marketing strategy with the Kardashians
5Scaling the business and maintaining ownership
6Conclusion and call for future topics

Original caption

you’ve definitely seen @Venus et Fleur iconic boxed roses on your feed — but here’s what we can learn from how it became a $20M+ luxury brand: – do less, but do it really well: instead of launching 10 different products, they perfected the eternity rose first, and built a whole brand around it. – passion isn’t enough — data matters: after going viral and immediately selling out, they learned to make decisions based on historical sales, trends, and real-time insights. – branding is everything: they took a common gift (flowers) and made it feel rare, emotional, and aspirational through storytelling, packaging, and consistency. let me know who to do next 😌 #business #founder #luxury #branding #founderstories #entrepreneurship #femalefounder #startups #ecommerce

More from @prasjain

Their other posts in the index, biggest breakout first.

Product placement

Venus et Fleur is the subject of the video and is mentioned throughout as the brand being analyzed.

Call to action

Comment who I should do next.

On-screen text

these founders turned a Valentine's Day nightmare into a business that brings in $20M every year WELCOME BACK TO MY SERIES FOUNDER FILES where I talk about founders and their stories 2015 SEEMA BANSAL'S boyfriend and now husband and co-founder sent her a Valentine's Day bouquet but it showed up late wilted and looked nothing like the picture so they started researching how they could change this experience so that the flowers last longer they connected with a farm in Ecuador who had actually been researching the preservation of roses and then flew there to FEMALE-OWNED FARMS! convince them to give exclusive access to their supply chain and that's how Eternity Roses was born venus et fleur is also the OG success story to influencer marketing they gifted the Kardashians some flowers khloe and kourtney actually posted theirs raking in over half a million likes and overnight put them on the map but also because they didn't expect it they ran out of inventory to sell they made sure to move quickly and actually built out their supply chain which helped keep up with demand that came next in 2018 they doubled down on their luxury reputation and partnered with Saks Fifth Avenue to become their official floral vendor and then during the luxury gifting fell flower demand actually went way up today they've outcompeted other floral companies and companies trying to dupe them because of two main reasons they've done a really great job building out the luxury feel, look and experience and they honed in on their reputation for being the go-to for high end floral gifting they're also constantly launching new colors flowers and even products most recently they've added a revenue channel to include retail presents in major cities the craziest part is that they did all of this without a single cent of outside funding so to this day they maintain full ownership and control of their company comment who I should do next

Transcript

these founders turned a Valentine's Day nightmare into a business that brings in $20 million every year. Welcome back to my series Founder Files where I talk about founders and their stories. In 2015 Seema Bansal's boyfriend and now husband and co-founder sent her a Valentine's Day bouquet but it showed up late, wilted and looked nothing like the pictures. So they started researching how they could change this experience so that the flowers last longer. They connected with a farm in Ecuador who had actually been researching the preservation of roses and then flew there to convince them to give exclusive access to their supply chain and that's how Eternity Roses was born. Venus et Fleur is also the OG success story to influencer marketing. They gifted the Kardashians some flowers and Khloe and Kourtney actually posted theirs, raking in over half a million likes and overnight put them on the map. But also because they didn't expect it they ran out of inventory to sell. They made sure to move quickly and actually built out their supply chain which helped keep up with demand that came next. In 2018 they doubled down on their luxury reputation and partnered with Saks Fifth Avenue to become their official floral vendor. And then during the pandemic when luxury gifting fell, flower demand actually went way up. Today they've outcompeted other floral companies and companies trying to dupe them because of two main reasons. They've done a really great job building out the luxury feel, look and experience and honed in on their reputation for being the go-to for high end floral gifting. They're also constantly launching new colors, flowers and even products. Most recently they've added a revenue channel to include retail presents in major cities. The craziest part is that they did all of this without a single cent of outside funding. So to this day they maintain full ownership and control of their company. Comment who I should do next.