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Hook
spp presents
@stephpaseplanners
30.1K followers · usually 1.4K views a post
Views
332.5K
Likes
723
Comments
28
Shares
48
Why it worked
The video uses high-production, cinematic storytelling and a romantic aesthetic to position the planner as a lifestyle accessory rather than just a functional tool, making it highly aspirational.
Summary
A couple in a romantic, sun-drenched garden setting introduces the new 'Daisy' collection of planners from Steph Pase Planners. The video showcases the various planner styles and features through aesthetic, cinematic shots.
Structure
- 1Cinematic garden reveal
- 2Couple interacting romantically
- 3Introduction of the Daisy collection
- 4Detailed showcase of planner features
Original caption
✨INTRODUCING… DAISY, A Limited Edition Collection✨ Our final planner reveal for 2026! We know many of you guessed it (and it’s kinda obvious I’m obsessed with this colour), and a LOT of you asked for it… Daisy is here in an adorable butter yellow with a stunning floral print. And she’s available in: ✨Signature Planner - our OG and bestselling planner, here to organise ALL areas of your life. ✨Essential Planner - our handbag-friendly compact planner. ✨Daily - our day-to-a-page planner with loads of self-care prompts. ✨Teacher - an A4 planner with movable term planners and a weekly time-blocked schedule. ✨Matching floral print pen - available separately so you can stock up on as many as you like! The Daisy Collection has now been unlocked on the website so head over for your first look inside. They are available for pre-order now but only while stocks last so get in quick 😱 #plannertok #2026planner #2026planners #floralplanner #daisyprint
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