The video succeeds by positioning the product as a practical solution to a relatable problem (staying organized at work) rather than a hard advertisement, building trust through a genuine, detailed walkthrough.
Summary
A creative assistant explains why she uses a specific business planner for her work tasks and provides a detailed walkthrough of its features. She highlights how the layout and organizational tools help her manage her professional responsibilities.
Structure
1Introduction to the planner and the creator's role
2Explanation of why previous planners didn't work
3Detailed walkthrough of the planner's sections and features
Original caption
If you haven’t used a business planner yet, this may be your sign… #businessplanner #planner #2026planner #sidehustleplanner #stephpaseplanners
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More breakout videos from this creator.
4Demonstration of how the creator uses the monthly and weekly spreads
5Final recommendation for professional use
Product placement
The Steph Pase Business Planner is the central subject of the video, shown in detail throughout.
On-screen text
How I plan my year as a Creative Assistant
Transcript
This is the planner I use as a Creative Assistant at Steph Pase Planners. If you're not sure what that is, it's pretty much like a social media coordinator, but I think I do a bit more creatively as well. So come up with a lot of ideas and concepts and doing the ads and the socials and all that stuff. And this is the planner that I use for this role. I feel like I've probably mentioned this, but I am a business planner girl. I have tried the essential, I tried the daily, but they just weren't working for me. I wasn't able to stick to them. I think it was just the layout wasn't right for me. But Lorren, my manager suggested I tried the business planner and this is the 2026 one. And I'm just gonna kind of show you what what comes with it. Comes with stickers. Obviously this inside, you've got sort of a QR library, public holidays, snapshots yearly and this is the big yearly spread. I haven't filled this in yet. I really, really should. Um, how to use your planners, resources, or libraries, and then you've got reflect and refocuses. So this is a business planner, so it's all kind of businessy stuff. I haven't filled any of this out yet. I just kind of have been doing my weeks, but I really need to get onto this, but there is literally so much helpful stuff at the start. If you're a massive planner, profit trackers, budget clean ups. Okay, all these cute little quote business ideas. There's honestly marketing ideas. All right, so first month January you get a monthly spread. So I've already started filling that in and I kind of like write some things here. This is my key and then I color code things. Okay, you have a brain dump for January. Also haven't filled this out yet. We just got back to work on Monday, so go easy on me. And this is my week. So you have a weekly snapshot. I actually just use this to track exercise. You can kind of use it how you want. Um, this is pretty much how you're progressing on activities. Um, obviously red green is done, yellow is working on it, red is haven't started. And I really like the business because I love time time blocking. Like that and it has lines. I need lines. All my writing just goes straight downhill. And yeah. At the back of the planner, you have got the next year there. You've got a little sleeve, important dates and just heaps of pages for notes if you're in meetings and things like that. So that is the planner I use. I would suggest this for anyone that wants a a planner specific to work. Like I love using this as a work planner. It says business planner, so people assume that it's only if you own a business. But if you work for a business, honestly, it's perfect. Um, it is a bit bigger, so I tend not to carry around. I just leave it open on my desk at work all day so I can tick things off as I go and remember what I need to do.
