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Hook
Type A Planner Girly
@stephpaseplanners
30.1K followers · usually 1.4K views a post
Views
1.5M
Likes
9.2K
Comments
44
Shares
229
Why it worked
The video taps into a popular personality-based trend (Type A vs. Type B) to make a relatable point about productivity, effectively demonstrating the product's versatility without a hard sales pitch.
Summary
The video showcases two different styles of planner usage, contrasting a highly structured 'Type A' approach with a more flexible 'Type B' approach. Both styles are demonstrated using the same brand of physical planner to show how it can support different organizational needs.
Structure
- 1Introduction of Type A planner style
- 2Close-up of detailed, color-coded Type A planner pages
- 3Transition to Type B planner style
- 4Close-up of more flexible, task-oriented Type B planner pages
- 5Final encouraging message about using a planner
Product placement
The video features the creator's own brand of physical planners, showing how they are used for daily task management.
Original caption
Remember it’s not about if you have a messy or neat planner, it’s about having a USED planner that supports you! 🩷 #typeagirl #typeb #typeA #typesofpeople #plannertok
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