My pick for Mother's Day is the lunch bag

@stephpaseplanners

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SoundTikTok sound · Two Summers

Promoted product

Steph Pase Plannersstephpaseplanners.com.au

Take back control of your time with our range of easy-to-use planning and organisation tools, designed by former hot-mess Steph Pase! From yearly diaries to family planner magnets, we've got everything you need to thrive in your home and work life.

14 videos

Why it worked

The video uses a relatable 'team recommendation' format that feels authentic and helpful rather than like a traditional advertisement, effectively showcasing a variety of products in a short amount of time.

Summary

Various team members share their top product recommendations from their own brand for Mother's Day gifts. Each person highlights a specific item, such as a lunch bag, planner, or notebook, explaining why it would be a thoughtful and useful gift for moms.

Structure

1Introduction of the Mother's Day gift theme
2Team members present various products
3Highlighting features and benefits of each item

Original caption

Mother’s Day is coming up fast… so we asked the mums on our team what they ACTUALLY want this year. Not another last-minute sandalwood candle. Not something they have to share like chocolate 🤣 Something thoughtful. Something useful. Something that makes their day feel a little less chaotic. Because “mum brain” is real… and we make products to help manage it. 🩷 If you’re still deciding, consider this your sign to start thinking about what she’d truly love (or what you’d pick for yourself). Orders placed before May 29 will arrive in time for Mother’s Day xx #mothersdaygiftideas #mothersdaygifts #motherdaygiftideas

More from @stephpaseplanners

Product placement

Multiple products from Steph Pase Planners are shown and named by the team members.

On-screen text

OUR TOP PICKS FOR MOTHER'S DAY

Transcript

My pick for Mother's Day is the lunch bag because it has just dropped in tan, which is our newest color, because moms are always carrying the things and I feel like moms can't go past a good bag. My pick for Mother's Day is the essential planner. It's nice and small, it can fit in your handbag, it's under $50, and it'll keep it nice and organized. My pick for Mother's Day are our fabulous tech pouches. They're cute, practical, come in a lot of colors, and your mom will actually use these. My pick for Mother's Day would be the write it out journal because as moms we never take some time out for ourselves. My pick for Mother's Day would be one of the luxe notebooks and a matching pen because it's under $30 and looks amazing. My pick for Mother's Day is the inspirational travel mug. It's very handy, comes in lots of great colors, and I don't know if you can see that, but there's a cute little inspirational saying on everyone to make Mother's Day.