32.3Silent UGCOther hookLifestyle

Hook

Finally... it all matches

@stephpaseplanners

30.1K followers · usually 1.4K views a post

Views

44.5K

Likes

189

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7

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SoundTikTok sound · snowfall

Promoted product

Steph Pase Plannersstephpaseplanners.com.au

Take back control of your time with our range of easy-to-use planning and organisation tools, designed by former hot-mess Steph Pase! From yearly diaries to family planner magnets, we've got everything you need to thrive in your home and work life.

14 videos

Why it worked

The video uses satisfying, high-quality visuals of a matching aesthetic set, which appeals directly to the stationery enthusiast niche.

Summary

A creator demonstrates a new matching pen loop for their stationery collection. The video shows the product being unboxed and attached to a notebook.

Structure

1Show matching notebook and pen
2Unbox the new pen loop
3Peel off the adhesive backing
4

Original caption

Introducing our NEW berry pen loops. Matching notebook, pen AND pen loop? Need to say more. ✨ #stationeryaddict #stationerylover #stationeryhaul

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Product placement

Steph Pase Planners Pen Loop, notebook, and pen are shown as a matching set.

On-screen text

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