Let me explain this ...

@millyturley

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Selling · Ecom Product

Velocity Activewearseen in 9 videos →https://velocityactivewear.com.au ↗

Why it worked

The creator used a creative 'Birthday Sale' instead of a standard 'EOFY Sale' to stand out, combined with strategic hype building through advance advertising, early access, and exclusive unreleased items. This approach generated significant customer interest and sales.

Summary

The creator explains their company's strategy for a successful sales event, highlighting the use of a 'Birthday Sale' instead of a typical 'EOFY Sale', early access, and targeted advertising. This strategy resulted in beating their previous year's sales figures within the first 30 minutes.

Structure

1Introducing the strategy: 'Birthday Sale' vs. 'EOFY Sale'
2Explaining the sale details: 30% off, focus on top-selling items
3Comparing results to previous year's sale
4Detailing the marketing strategy: advance advertising, hype ads, early access
5Highlighting the use of unreleased items to build hype

Original caption

Our EOFY sale strategy… 📢 #eccomerce #business #shopify #sales #motivation #

More from @millyturley

Their other posts in the index, biggest breakout first.

6

Concluding with the success of the strategy

Product placement

The video shows multiple Shopify order notifications on a phone screen, indicating the product is an e-commerce store. The creator's company, Velocity Activewear, is named and is the subject of the promotion.

On-screen text

Shopify Show less Order #130830 $514.60, 13 items from Online Store - Velocity Activewear now Order #130835 $218.40, 4 items from Online Store - Velocity Activewear now Order #130836 $149.80, 3 items from Online Store - Velocity Activewear now Order #130831 $242.20, 5 items from Online Store - Velocity Activewear now Order #130834 $154.80, 4 items from Online Store - Velocity Activewear now Order #130833 $354.20, 7 items from Online Store - Velocity Activewear now Let me explain this ... My company turned 4 yesterday... Here was our strategy: instead of doing a 'EOFY SALE' we made it a 'BIRTHDAY SALE' this helps you stand out by having different wording & imagery we are doing 30% off for two days spent over $1M on only our top selling A grade items. ordered very little B grade. I want the customers to have the BEST and buy what will sell we beat our 4 day EOFY sale from last year, in the first 30 minutes... we only do 4 sales a year this is key we started to advertise the sale 5 days prior on our socials. Not too far in advanced ran 'hype ads' for 2 days prior with a 20k spend per day - we did 30 minute early access & locked the website ( sign up forms were run as ads, allowing people to sign up to SMS marketing to get the password we dropped 3 unreleased items in the early access then removed them to build HYPE This is how we achieved our biggest sale to date.

Transcript

My company turned 4 yesterday... Here was our strategy: Instead of doing a 'EOFY SALE', we made it a 'BIRTHDAY SALE'. This helps you stand out by having different wording & imagery. Doesn't even sound like a lot of people, but it is when they're all buying stuff. We are doing 30% off for two days. Spent over $1M on only our top selling A grade items. Ordered very little B grade. I want the customers to have the BEST and buy what will sell. We beat our 4 day EOFY sale from last year, in the first 30 minutes... We only do 4 sales a year. This is key. We started to advertise the sale 5 days prior on our socials. Not too far in advanced. Ran 'hype ads' for 2 days prior with a 20k spend per day. - We did 30 minute early access & locked the website (sign up forms were run as ads, allowing people to sign up to SMS marketing to get the password) Things girls are quick. We dropped 3 unreleased items in the early access then removed them to build hype. This is how we achieved our biggest sale to date.