Just put in my notice. Officially a full time founder + CEO.

@hayley_bateman

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SoundTikTok sound · original sound - myairpodsaredead

Promoted product

Homepracticewithhome.com

Most meditation apps give you a library. Home gives you something different: one meditation made for you, in the moment, based on what you

3 videos

Why it worked

The video leverages a relatable, high-emotion life milestone to build personal brand authority and introduce her new venture in a way that feels authentic rather than salesy.

Summary

A creator announces she has quit her full-time job to focus entirely on her startup, Home. She celebrates the transition with a joyful reaction.

Structure

1Creator closes laptop
2Text overlay appears
3Creator celebrates transition

Product placement

The creator mentions her startup, Home, in the caption and tags the account @Home.

On-screen text

Just put in my notice. Officially a full time founder + CEO.

Original caption

This has been a long time coming. Building a startup while working a full-time job is no joke. But I finally am able to step fully into what I believe in most. No more safety net, just pure belief, grit, and trust. You’ll be seeing a lot more of me and @Home 💛