I took a bet this weekend

@hayley_bateman

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Selling · SaaS › Other SaaS

Homeseen in 3 videos →practicewithhome.com ↗

Why it worked

The video leveraged a community-driven launch strategy by creating personalized meditations for attendees of a spin instructor's workshop, demonstrating the product's value proposition in a relatable and engaging way.

Summary

The creator of a new meditation app called 'Home' decided to test a community-focused launch strategy instead of traditional advertising. She created personalized meditations for the attendees of a spin instructor's workshop, demonstrating the app's unique selling proposition.

Structure

1Introduces a bet and a spin instructor friend
2Explains the strategy of creating personalized meditations for the instructor's community
3Showcases the 'Home' meditation app and its features
4Highlights the success of the community-based launch with 40 participants
5Shares positive feedback and the creator's personal experience with the app

Product placement

The video promotes 'Home', a meditation app, by showcasing its personalized meditation feature and its community-focused launch strategy.

Original caption

Maybe the best way to launch a product isn’t to tell. It’s to show. 💛 @Reagan LeRoy you + your community are superstars ⭐️ @risewithreagan @The Works Cycle

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Call to action

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On-screen text

BET THIS WEEKEND ME AND I THINK IT WORKED MY FRIEND REAGAN IS A SPIN CULT FOLLOWING HERE IN CHARLESTON. RISE WITH REAGAN. SO WHEN SHE ANNOUNCED HER WORKSHOP RISE INTO THE NEW YEAR 2026 @practicewithhome soon soon soon i promise APP THAT'S ABOUT THOUGHT, INSTEAD OF THE BET: ADS... RUNNING ADS TO STRANGERS, COMMUNITY > ADS WENT DEEP WITH HER COMMUNITY? RISE raw audio EVERY SINGLE PERSON BASED ON SOMETHING OVERCOME IN 2026. Home RISE Come back TO YOURSELF Home RISE Reagan's riders, meet Home. Home is the first meditation app where you can create personalized meditations based on your mood, goals, and even your fears. We're launching soon, but we're offering a free workshop to support the app and all about free workshops. www.practicewithhome.com A FIVE MINUTE RESET, PERSONALISED TO THEM AND THEIR GOALS. Home Hey Amanda You got real in Rise with Reagan. You should be proud. To carry that work forward, we made a meditation just for you. Find a quiet moment and press play. 0:00 / 4:30 This link is private and live for you to listen at any time you need. HOSTED ON THEIR OWN MICROSITE practicewithhome.com What you just heard was made for you. Imagine having that every time you needed it. A meditation that knows what you're carrying and meets you where you are. Every single time. That's Home. And it's almost here. Join the waitlist PEOPLE GETTING A Loved what you heard? Let us know your feedback! practicewithhome.com I LOVED mine- listened this morning when I woke up and it just helped me really set good intentions for the week ❤️ I LOVE IT!! ❤️ EVEN LAUNCH MEDITATIONS MADE FOR YOU IN REAL NOT PULLED FROM Gentle Calm for Hayley

Transcript

I took a bet this weekend and my friend Reagan is a spin instructor with a cult following here in Charleston. So when she announced her workshop, Rise into the New Year, I, the founder of the meditation app that's about to launch, thought, instead of running ads to strangers, what if I went deep with her community? I made a custom meditation for every single person based on something they wanted to overcome in 2026. Home is the first meditation app where you can create personalized meditations based on your mood, goals, and even your fears. We're launching soon, but we're offering a free workshop to support the app and all about free workshops. A five-minute reset, personalized to them and their goals. Home is the first meditation app where you can create personalized meditations based on your mood, goals, and even your fears. We're launching soon, but we're offering a free workshop to support the app and all about free workshops. A five-minute reset, personalized to them and their goals. Hosted on their own microsite. This was 40 people getting a product before we even launch. Home completely changed the way I view meditation. Meditations made for you in real time, not pulled from a library. Gentle Calm for Hayley. Not pulled from a library.