@pr0ject47 — 24x breakout

Loading video…

Why does your price feel expensive?

@pr0ject47

138.8K followers · usually 15.9K views a post

Views

516.1K

Likes

42.7K

Comments

307

4.8K

Why it worked

The video uses a simple, relatable analogy (making black look deeper) to explain a complex pricing concept. This makes the advice easily understandable and memorable, driving engagement.

Summary

The video explains that a price feels expensive not because of its absolute value, but because of what it is compared to. By placing a cheaper or more problematic alternative next to the product, the product's value is highlighted, making it seem less expensive.

Structure

1Analogy of making black look deeper by adding white
2Price works like contrast, not absolute value
3A price with no comparison point seems like money leaving
4Stop explaining price, show what it's beside
5Compare to a cheap, breakable option
6Compare to the cost of the problem itself

On-screen text

Why does your price feel expensive? how do you make black look more black not by adding more black you place white next to it and suddenly the black looks deeper nothing changed in the black the contrast did the work your price works the same way a number alone has no meaning it only feels high or low next to what you put beside it a price with nothing beside it has nothing to be measured against so it just looks like money leaving your hand so stop explaining the price put something next to it put it beside the year they lose if they don't fix this beside the cheap option that breaks in six months and costs more to redo beside the money this problem is already taking from them every month quietly whether they buy or not now the price is not the heaviest thing in the room the problem is you don't lower the price you show them what it's sitting next to

Original caption

#bussiness #SalesStrategy #financialliteracy