Lowering your price as a consultant is a great way to attract a bunch of people you don't want to work with.

@thedispensableceo

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https://linktr.ee/adamweisner ↗

Why it worked

The video offers contrarian advice that challenges common assumptions about pricing, making it thought-provoking and shareable. The speaker's confident delivery and clear articulation of the 'why' behind their advice resonate with business owners seeking to establish their value.

Summary

The speaker advises consultants against lowering their prices, arguing that it attracts clients with a "limited mindset" who are focused on short-term gains rather than long-term growth. Instead, consultants should set their value and stick to it to attract clients who are aligned with their vision.

Structure

1Don't lower your price
2People who haggle have a limited mindset
3They lack long-term vision
4Focus on value, not price
5Attract the right clients

Product placement

The speaker is promoting their consulting services, implicitly through their advice and the use of their linktree in their bio.

Call to action

Stick with your set value.

Original caption

stick with it. attract and repel. #consulting #coaching #businessconsultant #businesscoach #consultant

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On-screen text

Lowering your price as a consultant is a great way to attract a bunch of people you don't want to work with.

Transcript

Lowering your price as a consultant is a great way to attract a bunch of people you don't want to work with. Don't lower your price. There are lots of people who will step over a dollar to pick up a nickel. I know it's frustrating, but I promise you, the people who come to you and are trying to get you to lower your price so that they can work with you, already have a limited mindset. They do. And it's most likely because they're stuck in whatever place they're stuck in because they can't see the forest for the trees. Right? So they'll go and spend 120 grand on a marketing manager who may be they'll get value out of versus paying you 120 grand for marketing consulting that will move their business directionally in ways that they can't even imagine. Because what's the value if you run a $5 million business of making a 10% better decision? That's $500,000 bucks. So, you know, your value is not determined by other people. Set your value and then stick with it. And you will attract the people who you're supposed to attract. And the people who are transactional, who are just trying to get a quick fix or think that they need to get a certain amount of ROI in the exact moment, they don't have the long-term vision for scalability in their business that's going to be required to get where they want to go. So don't lower your price.