how I started my own K-beauty brand

@sebbyoppar

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Hush Hourseen in 9 videos →https://linktr.ee/sebbyoppar ↗

Why it worked

The video uses a personal and relatable story about overcoming a health issue (sleep problems) to introduce a product. The 'soft sell' approach, focusing on the problem and solution rather than a direct advertisement, makes it more engaging and likely to resonate with viewers.

Summary

The creator shares their journey of starting a K-beauty brand after experiencing sleep issues following a spine surgery. They developed their own mouth tape infused with natural ingredients to address the problems with existing products.

Structure

1Introduction to starting a K-beauty brand
2Personal story of sleep issues after an accident
3Failed attempts with existing products
4Development of their own mouth tape
5Highlighting the unique features of their product

Product placement

The creator's own brand of mouth tape, 'Hush Hour', is showcased. The video highlights its features like organic aloe, green tea infusion, subtle lemon scent, and clean ingredients, contrasting it with other tapes that smell like chemicals and irritate the skin.

Original caption

this was a long time coming but @itshushhour IS FINALLY HERE!! Follow our journey and show some love 🙏 #kbeauty #cleanproducts #productlaunch

More from @sebbyoppar

Their other posts in the index, biggest breakout first.

Call to action

Follow our journey and show some love 🙏

On-screen text

how I started my own K-beauty brand you're 21 it's your birthday you're out with friends and you get into a freak accident and need emergency spine surgery and you get into a freak accident and need emergency spine surgery yeah that happened ever since sleep is never the same snoring jaw clenching the same snoring jaw clenching drenched in night sweats when I tell you I tried everything 300 dollar sheets I tried everything 300 dollar sheets guided meditations nothing worked then I finally started mouth taping and for the first time in years I slept through the night but all the tapes out there smell like chemicals irritate my skin and they have mystery ingredients so what would any self respecting gay man do I made my own we infused our mouth tape with organic aloe and green tea food grade lemon scent that's so subtle you'll barely notice it no latex and no sketchy glue just clean ingredients

Transcript

you're 21 it's your birthday you're out with friends and you get into a freak accident and need emergency spine surgery yeah that happened ever since sleep is never the same snoring jaw clenching drenched in night sweats when I tell you I tried everything $300 sheets guided meditations nothing worked then I finally started mouth taping and for the first time in years I slept through the night but all the tapes out there smell like chemicals irritate my skin and they have mystery ingredients so what would any self respecting gay man do I made my own we infused our mouth tape with organic aloe and green tea food grade lemon scent that's so subtle you'll barely notice it no latex and no sketchy glue just clean ingredients