Running a B2B Business?

@jakebeau_

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Selling · SaaS

LinkedIn Ads

https://linkedin.com/runyourads ↗

Why it worked

The video uses a clear, data-driven argument that directly addresses a specific pain point (wasted ad spend) for its target audience (B2B business owners). By contrasting the effectiveness of B2C versus B2B platforms, it provides immediate value and positions the product as the logical solution.

Summary

The creator explains why LinkedIn Ads is a more effective advertising platform for B2B businesses compared to B2C platforms. He highlights specific targeting capabilities and cites data to support the claim that LinkedIn provides a higher return on ad spend for B2B companies.

Structure

1Identify the problem of using B2C platforms for B2B marketing.
2Explain the unique targeting capabilities of LinkedIn Ads.
3Present data on reach and return on ad spend.
4Conclude with a call to action for a special offer.

Product placement

The video is a direct advertisement for LinkedIn Ads, featuring the creator discussing the platform's benefits and showing the LinkedIn Campaign Manager interface on screen.

Call to action

Claim your special offer at linkedin.com/runyourads

On-screen text

Original caption

I'm partnering with @LinkedIn to break down why B2B advertising is different. #LinkedInPartner Most ad platforms are optimized for B2C. LinkedIn Ads is built for reaching professionals - by job title, seniority, company size, and more. The numbers: LinkedIn Ads generates the highest B2B ROAS of all online ad networks at 113%. (Source: Dreamdata Benchmarks Report, 2025) If you're running a B2B business, this is worth looking into. Claim your special offer at my link in bio or visit linkedin.com/runyourads. Terms and conditions apply.

More from @jakebeau_

Their other posts in the index, biggest breakout first.

Running a B2B Business? You're doing ads wrong. Most ad platforms are B2C. Good for consumers, but... ...not for finding a CFO Or the VP of HR... or the IT Leader. But LinkedIn Ads is. Target actual business buyers. People with: - Budgets - Authority - A real need Target by: - Job title - Seniority - Company size - Industry Instead of guessing... you're targeting. 130m+ decision-makers 14m C-suite executives Not just MORE reach... ...the RIGHT reach. The results back it up. Highest B2B ROAS 113%: making it the only major network with positive return for B2B WANT to increase ROAS in B2B? And reach the RIGHT audience? Check it out. Relevance > Reach LinkedIn is for professionals. If you're B2B but relying on B2C platforms... You're leaving results (and revenue) on the table. Check out LinkedIn Ads. Special offer: linkedin.com/runyourads

Transcript

Running a B2B Business? There's a good chance you're putting your ad dollars on the wrong platform. Most ad platforms are built for B2C. Good for consumers, but not for finding a CFO who needs your software. Or the VP of HR picking their next payroll system. Or the IT leader researching cybersecurity vendors. But LinkedIn Ads is. LinkedIn lets you target actual business buyers. Like the people with budgets, authority, and a real need for what you sell. You can target by job title, seniority, company size, industry, and more. So instead of guessing who might be interested, you're putting your message directly in front of the people who make decisions. You're reaching 130 million plus decision-makers and 14 million C-suite executives. That's not just more reach, that's the right reach. And the results back it up. LinkedIn Ads generates the highest B2B ROAS of all online ad networks, 113 percent, making it the only major network with a positive return for B2B. If you're in B2B and want to increase your ROAS while reaching the right audience, check it out. Why? Because when you're selling to businesses, relevance is greater than reach. And LinkedIn is where professionals actually go to make business decisions. If you're B2B but relying on B2C platforms, you're leaving results and revenue on the table. Check out LinkedIn Ads. Claim your special offer at linkedin.com/runyourads. Terms and conditions apply.