Two weeks ago I launched my very first iPhone app

@maximilianbhansen

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Selling · Mobile App

MacroMacros

Why it worked

The video succeeds by framing a product update as a 'build in public' story, making the feature feel like a direct response to community feedback rather than a sales pitch.

Summary

The creator explains how he added a barcode scanning feature to his calorie tracking app based on user feedback. He demonstrates the new functionality by scanning a food item and showing how the AI automatically logs the nutritional information.

Structure

1Introduction of the new feature request
2Overview of the app's core value proposition
3Step-by-step demonstration of the new barcode scanner
4Showing the AI-powered logging process
5Closing statement on the future of calorie tracking

Product placement

The app MacroMacros is the central focus of the video, shown being used on an iPhone.

On-screen text

Two weeks ago my very first iPhone app Barcode scanner Allow us to scan barcode to verify correct item MacroMacros 2,564 240g Two scoops of whey protein 36 g of peanut butter and one banana Working... 2,044 180g Say or type what you ate... Recipes Barcode 2,541 240g Barcode item Classic chicken noodle with white meat chicken (1/2 can) 130 cal 10g p 130/10 2,411 230g Solid start, but add more protein!

Original caption

My little app passed $100 MRR, it’s lame but I am soo proud!! #buildinpublic #iosdeveloper #viral #calories

More from @maximilianbhansen

Their other posts in the index, biggest breakout first.

Transcript

Two weeks ago I launched my very first iPhone app and everyone kept asking for one thing, a barcode scanner. So let's build it together. MacroMacros is a new kind of calorie tracker. You just speak what you eat and AI logs it for you. No typing, searching, manually logging, just talk. The vision is to keep it super minimalist. So, we're just going to add a small plus button in the liquid glass input bar. Tap it, and a new panel appears. You can attach recipes or now, barcodes. Once you scan the item, it shows up as a small chip above the input bar. Then just say I had half a serving. AI handles unit conversions, calories, and protein. Hit log food and it updates instantly. This is how calorie tracking should feel in 2025.