I'm building an

@maximilianbhansen

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SoundTikTok sound · BIRDS OF A FEATHER OFFICIAL INSTRUMENTAL

Promoted product

Talk Macros

Download Talk Macros by max hansen on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Talk Macros.

6 videos

Why it worked

The video effectively uses a native mention strategy by showcasing a practical application of the app in a relatable context (food logging). The creator's claim that it's easier than scrolling on TikTok creates intrigue and highlights a potential pain point for users.

Summary

The creator is building a macro-tracking app called Talk Macros, which they claim makes tracking food intake easier than using TikTok. The video shows them using the app to log a meal of oatmeal and maple syrup.

Structure

1Introducing the app and its purpose
2Demonstrating logging a meal
3Showing the app's interface and features
4Confirming the logged food and its nutritional info

Original caption

Use talk macros once and you will understand. #countingmacros #calorietracking #buildinpublic #iosdeveloper #trackmacros

More from @maximilianbhansen

Product placement

The video shows a screen recording of the 'Talk Macros' app, demonstrating its interface for tracking calories and protein intake. The creator logs a meal of oatmeal and maple syrup using the app.

On-screen text

I'M BUILDING AN THAT MAKES TRACKING YOUR MACROS EASIER THAN SCROLLING ON TIKTOK. 11:50 CALORIES LEFT 2,074 PROTEIN LEFT 144g 70g Protein bar V2 recipe 20g honey 1 slice whi Say or type what you ate... Edit 100g dry oatmeal 20g maple syrup 441 cal - 17g protein 70g Protein bar V2 recipe 389/17 52/0 Log food Cancel CALORIES LEFT 1,633 PROTEIN LEFT 127g 20g maple syrup 70g Protein bar V2 recipe 20g

Transcript

I'm building an app that makes tracking your macros easier than scrolling on TikTok. 100 grams of dry oatmeal and 20 grams of maple syrup. 70g Protein bar V2 recipe. 20g honey. 1 slice white. Edit. 100g dry oatmeal. 20g maple syrup. 441 cal - 17g protein. 70g Protein bar V2 recipe. 389/17. 52/0. 20g. Log food.