Let’s make breakfast 🍳

@maximilianbhansen

1.3K followers · usually 3.3K views a post

Views

19.7K

Likes

60

Comments

4

Shares

6

SoundTikTok sound · morning coffee

Promoted product

MyFitnessPal

Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today!

2 videos

Why it worked

The video combines the satisfying visual of making a breakfast sandwich with the practical demonstration of using a calorie-tracking app. This appeals to audiences interested in food, cooking, and health/fitness, with the app integration providing a clear, albeit subtle, promotional element.

Summary

The video shows the process of making a breakfast sandwich with toast, eggs, cheese, and salami. The sandwich is then logged into a calorie and macro tracking app on a smartphone, which updates the remaining daily calorie and protein goals.

Structure

1Prepare toast
2Add eggs and cheese
3Add salami
4Assemble sandwich

Original caption

Let’s make breakfast 🍳 #calorietracking #trackmacros #asmr #nutritionapp

More from @maximilianbhansen

Product placement

The video shows a smartphone displaying a calorie and macro tracking app (likely MyFitnessPal, based on the interface and common usage for this purpose) where the user logs the ingredients of the breakfast sandwich they just made. The app shows the remaining daily calorie and protein goals.

On-screen text

11:12 CALORIES LEFT 2,564 PROTEIN LEFT 240g + Say or type what you ate... 1 slice sourdough toast (59g) 1 slice American cheese (21g) 2 large eggs (100g) 1 piece salami (28g) 538 cal 31g protein 188/8 95/5 155/13 100/5 Save recipe Cancel Log food 11:13 CALORIES LEFT 2,026 PROTEIN LEFT 209g + Say or type what you ate...