Apple rejected my app again.

@maximilianbhansen

1.3K followers · usually 3.3K views a post

Views

59.1K

Likes

2.4K

Comments

64

Shares

16

Selling · Mobile App

Perfect Portions

Why it worked

The video leverages the 'build in public' trend, creating an emotional connection with the audience by showing the raw, unfiltered frustration of a solo founder facing a common industry hurdle.

Summary

A solo developer shares his frustration after his calorie-tracking app, Perfect Portions, is repeatedly rejected by Apple's review process. He highlights the difficulty of balancing app development with the marketing efforts needed to grow his business.

Structure

1Creator shows Apple rejection notification
2Creator expresses frustration about repeated rejections
3Creator explains the struggle of being a solo developer
4Creator laments the time lost to review cycles instead of marketing

Product placement

The app 'Perfect Portions' is shown on screen via the App Store Connect interface, and the creator discusses his struggle to launch it.

On-screen text

Apple rejected my app again. Hi, mom. So Apple rejected my app again. This is like the fifth or sixth time in a row. And it really hurts because as a solo developer, you're kind of doing this balancing act of splitting your time between developing and improving the product, marketing, like getting eyeballs on your actual product. I just need to get a couple extra features shipped out, but Apple is really making me do this whole song and dance. I just wish I could get these features out so that I could do basically a week of marketing.

Original caption

There just testing my determination… #iosdeveloper #buildinpublic #calorietracking

More from @maximilianbhansen

Their other posts in the index, biggest breakout first.

Transcript

Apple rejected my app again. Hi, mom. So Apple rejected my app again. This is like the fifth or sixth time in a row. And it really hurts because as a solo developer, you're kind of doing this balancing act of splitting your time between developing and improving the product, marketing, like getting eyeballs on your actual product. I just need to get a couple extra features shipped out, but Apple is really making me do this whole song and dance. I just wish I could get these features out so that I could do basically a week of marketing.