$1,740.

@maximilianbhansen

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Selling · Mobile App

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Why it worked

The video taps into the common aspiration of building a successful app, using a relatable narrative of hard work, setbacks (Apple rejections), and eventual (though modest) financial reward. The '0 to 1' and '1 to 50' framing suggests a journey of growth that resonates with aspiring entrepreneurs.

Summary

The creator discusses the financial results of their first iPhone app, earning $1,740 in 30 days despite hundreds of hours of work and multiple rejections from Apple. They express their love for the development process and their ambition to scale from one user to fifty.

Structure

1Initial earnings reveal
2Discussion of effort vs. reward
3Challenges with Apple rejections
4Passion for the development grind
5Ambition for future growth

Product placement

The video shows a person working on a computer, with a monitor displaying code and an iPhone app interface. The creator mentions their 'first iPhone app' and the earnings it generated, implying the app is the subject of the video.

On-screen text

$1,740. That's how much iPhone app the last I've worked of hours, if I calculated it would be terrifyingly This is the hardest thing I've done. just rejected six times in a row. this grind. from 0 to 1 it's time to go from 1 to 50.

Original caption

Bugs, AppStore rejections, and marketing. It’s all hard, but if it were easy everyone would do it… #iosdeveloper #buildinpublic

More from @maximilianbhansen

Their other posts in the index, biggest breakout first.

Transcript

1,740. That's how much my first iPhone app made in the last 30 days. I've worked hundreds of hours, if I calculated my hourly rate it would be terrifyingly low. This is the hardest thing I've done. Apple just rejected my update six times in a row. But I love this grind. I've gone from 0 to 1, and now it's time to go from 1 to 50.