Why it worked
The video likely resonated due to its relatable and humorous take on comfort eating, using a popular snack food as a visual cue for emotional distress.
Summary
The video shows a woman in sunglasses sitting in a car, holding a bag of Hot Cheetos. She takes a Cheeto out of the bag and eats it, with on-screen text suggesting she is "down bad" if she is eating them.
Structure
- 1Woman in car with sunglasses
- 2Holding bag of Hot Cheetos
- 3Takes out and eats a Cheeto
- 4On-screen text about being "down bad"
Product placement
Hot Cheetos are shown and consumed by the creator.
On-screen text
She seemed totally fine...
but there were signs: Hot Cheetos
At this point in my life if you see me eating hot Cheetos…I’m down bad <3 😂