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10.1Talking HeadStory Open hook
Hook
She seemed totally fine...
@marilyncalifano
10.0K followers · usually 1.2K views a post
Views
11.6K
Likes
33
Comments
4
Shares
1
Why it worked
The video likely resonated due to its relatable and humorous take on comfort eating, using a popular snack food as a visual cue for emotional distress.
Summary
The video shows a woman in sunglasses sitting in a car, holding a bag of Hot Cheetos. She takes a Cheeto out of the bag and eats it, with on-screen text suggesting she is "down bad" if she is eating them.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
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Original caption
At this point in my life if you see me eating hot Cheetos…I’m down bad <3 😂
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