Why does Gmail do this?

@marilyncalifano

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Why it worked

The video succeeds by tapping into a universal, relatable frustration with a widely used tool, encouraging engagement from others who share the same annoyance.

Summary

The creator expresses frustration with Gmail's email threading and signature formatting. She complains about the difficulty of reading email chains due to the way they are displayed.

Structure

1Creator asks why Gmail behaves a certain way
2Shows screen recording of messy email thread
3Explains the desired user experience
4Expresses frustration with the current interface

On-screen text

Why does Gmail do this?

Transcript

Why does Gmail do this? I'm replying to an email and when I scroll up, it's like you everyone's signatures and then these lines, like a million lines of every single email. I'm like, what I would like is when I scroll up, I want to see the email I'm replying to. I don't want to see every single email completely out of order. Like it's so completely out of order. It's such a pain. Why does it do that? Why does it have to have the lines? Why does it have to have every single signature? Why can't I just reply in the stream and see the emails? I hate it. It's so annoying.