Why it worked
The video likely worked due to its humorous and unexpected premise of a company-wide themed outing, creating a sense of shared experience and lighthearted fun that is highly shareable on social media.
Summary
The video shows a group of people, all wearing bob wigs of various colors, attending an LA Kings hockey game. They are seen in different locations within the venue, including escalators and seating areas, interacting and posing for the camera.