Our "neutral" foundation shade

@poomcosmetics

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Selling · Other Product

Poom Cosmeticsseen in 14 videos →www.poomcosmetics.com ↗

Why it worked

The video works by leveraging the creator's personal connection to her brand and product, creating an authentic and relatable narrative. The focus on the emotional impact of finding a perfect shade match and the excitement around new product launches resonates with the audience, making the promotion feel genuine rather than overtly salesy.

Summary

The creator expresses newfound love for her brand, Poom Cosmetics, after receiving a new neutral foundation shade. She discusses her initial hesitation about expanding the shade range but is now excited about launching six more shades, emphasizing the importance of a perfect foundation match.

Structure

1Introduction of a new foundation shade
2Creator's excitement and reflection on brand love
3Discussion of initial fears about shade range expansion
4Excitement about upcoming shade launches
5The feeling of finding a perfect shade match

Original caption

Poom’s unreleased shade 250 👀 #foundation #shades #koreanmakeup

More from @poomcosmetics

Their other posts in the index, biggest breakout first.

6

Call to action for a waitlist and final product endorsement

Product placement

The video prominently features a new "neutral" foundation shade from the creator's brand, Poom Cosmetics. The creator applies the foundation and discusses its benefits and the upcoming expansion of the shade range.

Call to action

Let me know if that would interest you at all.

On-screen text

Our "neutral" foundation shade Ever since this neutral shade for Poom has landed and hit my desk, I have such a newfound love for my brand. I did not think a new shade would make me love my brand more, to be honest. I was so scared of extending the shade range because I didn't want people to have 12 options online when we're not even, like, stocked nationwide in stores. But after seeing this new shade that I'm gonna launch, I think I just, like, am so excited about my brand. So if I feel this way as the founder, I can't imagine how you guys feel knowing that six more shades are coming to this small beauty brand. There is no better feeling than when a foundation shade matches you just so perfectly. When that happens, I just feel like you feel so seen. Maybe I will set up, like, a wait list for those interested in our new shades so that you could be the first to be notified. Let me know if that would interest you at all. Wow, you guys, look at my face. This makes my skin look so healthy, and I absolutely love it.

Transcript

Ever since this neutral shade for Poom has landed and hit my desk, I have such a newfound love for my brand. I did not think a new shade would make me love my brand more, to be honest. I was so scared of extending the shade range because I didn't want people to have 12 options online when we're not even, like, stocked nationwide in stores. But after seeing this new shade that I'm gonna launch, I think I just, like, am so excited about my brand. So if I feel this way as the founder, I can't imagine how you guys feel knowing that six more shades are coming to this small beauty brand. There is no better feeling than when a foundation shade matches you just so perfectly. When that happens, I just feel like you feel so seen. Maybe I will set up, like, a wait list for those interested in our new shades so that you could be the first to be notified. Let me know if that would interest you at all. Wow, you guys, look at my face. This makes my skin look so healthy, and I absolutely love it.