Why it worked
The post resonated with viewers by showcasing a relatable journey of career growth driven by content creation, highlighting tangible results like job offers, speaking engagements, and client acquisition.
Summary
The creator shares a journey of how posting content on YouTube and TikTok led to career opportunities, starting with documenting actuarial internships, then building a marketing agency, and finally gaining clients through content creation. The post serves as a reminder that putting oneself out there can lead to unexpected opportunities.
Structure
- 1Documenting actuarial internships on YouTube
- 2Transitioning to content strategy and community management
- 3Building a marketing agency and documenting the process
- 4Gaining clients and speaking opportunities through content
- 5Encouragement to put oneself out there for opportunities
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real career opportunities I've gotten because I started posting content
In 2020, I started posting vlogs on YouTube documenting my exam journey & work days as an actuarial intern.
actuarial work diaries
DAY IN THE LIFE OF AN ACTUARY (INTERN): struggling with Exam P
DAY IN MY LIFE AS AN ACTUARY (INTERN): balancing a 9-5 and my actuarial exams
DAY IN MY LIFE AS AN ACTUARY (INTERN): how my internship is going
REALISTIC Work Day as an Actuary: my study tasks, project management, and how I balance my life
Final Week as an Actuarial Intern: my performance review, and my last day
FIRST DAY OF WORK VLOG (starting my 9-5 job in insurance)
9-5 WORK WEEK IN MY LIFE: busy & productive days, client meetings, and my actuarial internship
DAY IN THE LIFE OF AN ACTUARIAL ANALYST | Working in insurance
FIRST DAY BACK IN OFFICE | 9-5 WORK DAY in insurance as an Actuarial Analyst
What it led to:
My unique blend of actuarial + video editing experience landed me a role as a Content Strategist at a career coaching company supporting aspiring actuaries.
This opportunity grew into 4 years across content strategy & community retention management - skills I use to this day!
In 2023, I left my corporate job to build my marketing agency & I documented the entire transition on YouTube + TikTok.
BUILDING IN PUBLIC
RUNNING A MARKETING AGENCY
THOM'S FIRST ROUTINE
PASSION TRADING
BUILDING IN PUBLIC
BTS OF RUNNING A SOCIAL MEDIA MARKETING AGENCY
What it led to:
An invitation to speak to 200+ high school students at a City of Toronto conference about how I leveraged social media to build my desired career path.
In 2024, I started sharing content on TikTok & Instagram to gain exposure for my business
This is what Butter and Spice Bakershop's instagram account looks like right now
What it led to:
90% of my client base acquired via inbound leads.
This one video I posted 1 month into business that brought in 14 leads and 3 new clients - 2 of them are still with me today.
I don't have a huge audience on any of my platforms but I've always been very intentional about what I post & how it can support my goals.
Let this be your reminder that putting yourself out there leads to opportunities!!