Loading video…
All breakouts
6.8Talking HeadOther hookEcommerce
Hook
Giving away a free human dog bed only for those in group 7
@weareplufl
310.2K followers · usually 17.5K views a post
Views
103.7K
Likes
3.7K
Comments
220
Shares
305
Why it worked
The video leverages a giveaway to create engagement and virality. By asking viewers to comment if they are in 'group 7', it encourages interaction and sharing, while the unique product itself (a human dog bed) sparks curiosity.
Summary
A man is lying in a large, plush dog bed that is displayed on top of stacked boxes of the same product in a retail store. Text overlay announces a giveaway of a free human dog bed to someone in "group 7".
Structure
- 1Man lying in a human dog bed
- 2Product boxes stacked around the bed
- 3Text overlay announces giveaway
- 4Man gestures towards the bed
Product placement
The video prominently features the Plufl Human Dog Bed, with a man demonstrating its use and the product boxes displayed around it.
Call to action
Comment below if ur in group 7 and we’ll choose one of you randomly to send a free human dog bed too 🫶
On-screen text
Original caption
Comment below if ur in group 7 and we’ll choose one of you randomly to send a free human dog bed too 🫶
More from @weareplufl
Their other posts in the index, biggest breakout first.
