This is what my Facebook ad structure looks like for clients spending anywhere from 10 to $150,000 a month.

This is what my Facebook ad structure looks like for clients spending anywhere from 10 to $150,000 a month. It's very simple, but very, very effective and I'll explain it right now. So, we're going to have an ABO creative testing campaign and just a scale campaign. And so, the way these are going to work with each other is we're going to test a bunch of creative in this campaign. A lot of it's not going to work, but that's fine, because only the winners are going to make it here. This campaign is going to have the bulk of the budget, so right now it's spending $500 a day. It's going to have the bulk of the budget, but we're going to prioritize spend on all the winners from this campaign. And in the creative testing campaign, the way we break it out is each ad set is going to be called something different. It's all going to be broad targeting, but as you can see, we have like health benefits, anxious, dads, weightlifters. So the point of that is each one of the ads in, let's just go like in this ad set, it's going to obviously talk about our product, but it's meant to appeal to dads specifically. So that may be the wording and the overlay text, or in the imagery, it's supposed to appeal to dads. Right, we want dads to buy this product. And same thing down here, we have weightlifters, moms, people who struggle with anxiety, health benefits. So out of all these different angles we're testing, obviously only a fraction of these will make it to ASC scale, which is going to be the bulk of where our budget goes. So, this is kind of how you run ads in 2025 with the Andromeda update in effect. This is how you prioritize learnings and make sure that you're focusing spend on only your top performers that are going to get you the best ROAS possible.