Why it worked
The video addresses a common concern (eye bags) with a practical tutorial format, making it relatable and useful for viewers seeking a quick fix.
Summary
The creator demonstrates how to cover eye bags using makeup. They start by applying moisturizer and then use an eye corrector and a brush to conceal the under-eye area.
Structure
- 1Apply moisturizer
- 2Apply eye corrector
- 3Blend with brush
- 4Final look
Product placement
Catrice Cosmetics Eye Corrector (ACTS - used to conceal dark circles under the eyes, removing it would change the visual outcome of the makeup application)
CeraVe Moisturizing Lotion SPF 50 (ACTS - applied to the face as a base before makeup, removing it would change the skin preparation step)
On-screen text
MEN'S MAKEUP | HOW TO
COVER EYE BAGS