Yo, if you're an artist and you feel like you have no plan

@brand__development

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Selling · Agency / Service

Midnight .Creativeseen in 2 videos →https://12amcreative.com ↗

Why it worked

The video provides high-value, actionable technical advice that solves a specific pain point for independent artists, while using a low-friction lead magnet to build an email list or DM funnel.

Summary

The creator provides a step-by-step tutorial on how musicians can use data from Spotify, TikTok, and Instagram to create a marketing plan using ChatGPT. He offers to send the full process to anyone who comments a specific keyword, which leads to his growth agency's services.

Structure

1Identify the problem of lacking a music marketing plan
2Explain the three data sources to pull
3Provide specific ChatGPT prompts to analyze the data
4Suggest a 30-day recurring workflow
5Offer a lead magnet for the full process

Product placement

The creator uses his own agency's methodology as the subject of the video, offering a lead magnet to drive engagement and potential clients.

Original caption

How to A&R your own music #independentartist #musicmarketing

More from @brand__development

Their other posts in the index, biggest breakout first.

Call to action

Comment the word A&R to get the entire process.

On-screen text

HOW TO: A&R YOUR OWN MUSIC UN-GATE KEEPING THE INDUSTRY STEP 1 — Pull Spotify A&R Data STEP 2 — Pull TikTok Music Data STEP 3 — Pull IG Audience Data "A&R" Self-A&R Prompt for ChatGPT Use this follow-up prompt: REAL AUDIENCE IDENTITY Prompt: • WHO'S LISTENING? • ARE THEY CONNECTING? • NEXT STEPS

Transcript

Yo, if you're an artist and you feel like you have no plan and you don't know what you're doing, you're just kind of randomly releasing songs, don't worry. I'm about to show you how to be your own A&R and use data in order to get a clear direction of what you're doing next. All right, first step is we want to pull data. In Spotify, pull this info. In TikTok, pull this info. And in Instagram, pull this info. If you don't want to screenshot any of this, just comment the word A&R and I'm going to send you the entire process. Then take all those screenshots, upload them to chat and put in this prompt. Then after that, put in this prompt. This is going to give you your real audience identity. And finally, put in this prompt. Take all the answers you got from chat, put it in a Google doc and do this every 30 days. That way you can have consistent A&R meetings about your data. You can know who's listening, know if they're connecting, and know what to do next. That's that free game, my boy.