*EASY music content STRATEGY

@brand__development

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Selling · Agency / Service

12amcreative.com

https://12amcreative.com/ ↗

Why it worked

The video leverages a surprising statistic about TikTok's influence on music charts, making it highly shareable and engaging. It then offers a clear, actionable content strategy for musicians, presented in a concise and easy-to-understand format.

Summary

This video explains a music content strategy for artists, emphasizing the importance of TikTok virality for charting songs. It suggests creating short videos, performance reels, and reaction videos to gain attention and interest.

Structure

1The music industry doesn't want you to know about TikTok's role in charting songs.
2Content breaks the song, then the song breaks the charts.
3Create 7-10 short videos using the catchiest part of the song.
4Make three performance reels and three reaction reels.
5The goal is to get attention and interest, not necessarily virality.

Product placement

The video features the creator's agency, 12amcreative.com, which is also their bio link. The content itself is about music marketing strategy, implying the agency offers such services.

On-screen text

Original caption

lil content strategy type beat

More from @brand__development

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*EASY music content STRATEGY LET ME TELL THE MUSIC INDUSTRY DOES NOT WANT YOU TO KNOW. 84% OF BILLBOARD 200 ON TIKTOK FIRST BEFORE IT EVER CHARTED ON AS WE ALL DAMN WELL KNOW BY NOW. CONTENT BREAKS the song THEN THE song BREAKS the charts A SIMPLE STRATEGY YOU BREAK WE'RE GOING TO 10 30 SECOND VIDEOS THE CATCHIEST THE SONG. WE'RE GONNA MAKE 3 PERFORMANCE REELS FOCUS ON A GOOD TEXT HOOK. MAKE THREE AND THIS CAN BE MULTICAM. SOME VISUAL EFFECTS, WHATEVER. TO SPICE UP THE EDIT. REACTION 3 REACTION REELS Asking strangers to listen to my song: I WANT YOU IN PUBLIC HI EXCUSE ME AND PLAY YOUR MUSIC, WANT TO LISTEN TO SURE SURE TELL YOU WHAT THEY THINK. GOOD. BAD. EITHER WAY, TO SEE PEOPLE'S MUSIC, SAY, GOAL ISN'T TO GO GET PEOPLE'S ATTENTION, INTERESTED AND SEE MORE.

Transcript

Let me tell you the music industry does not want you to know. 84% of the songs on the Billboard 200 charted on TikTok first before it ever charted on Billboard as we all damn well know by now. Content breaks the song. Then the song breaks the charts. So here is a simple strategy you break. You break your song. We're going to make 7 to 10 30 second videos using the catchiest part of the song. We're gonna make three straight to camera performance reels. We're gonna focus on a good text hook. Make three and this can be multicam. Some visual effects, whatever. Something to spice up the edit. And then we're gonna have three reaction reels. Asking strangers to listen to my song. I want you to go somewhere out in public and play your music and have them sure, sure, tell you what they think. It could be good, it could be bad. Either way, to see people love to see what people think of other people's music. Say, goal. Isn't to go viral. It's to get people's attention, get them interested and want to see more.