YO! YOUR MUSIC UP

@brand__development

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Selling · Agency / Service

Artist Development 12amcreative.com ↗

Why it worked

The video provides a highly actionable, structured framework that solves a specific pain point for independent artists, building trust and authority for the creator's agency.

Summary

The creator outlines a strategic 81-day content plan for musicians to increase their visibility using a specific filming and editing method. The video concludes by encouraging viewers to save the plan and reach out to the creator's agency for further growth.

Structure

1Introduction to the 81-day music content strategy
2Explanation of the required equipment and the 'Big Three' filming method
3Instructions for filming and editing the content
4The release schedule for the 27 finished reels
5Final call to action to save the video and DM the creator

Product placement

The creator wears a hat branded with 'Artist Development' and uses the agency's name as the final logo, positioning the agency as the authority behind the strategy.

Original caption

How to blow your music up in 81 days #musicmarketing #independentartist #contentstrategy

More from @brand__development

Their other posts in the index, biggest breakout first.

Call to action

Save this video and shoot me a DM once your first reel goes viral.

On-screen text

81 DAY MUSIC CONTENT PLAN YO! YOUR MUSIC UP 81 DAYS GOING TO DO IT USING CONTENT IN ORDER TO DO THIS, YOU'RE GONNA NEED THREE SONGS, A CAMERA OR AN IPHONE, AND A TRIPOD. OVER THE NEXT THREE DAYS, YOU'RE GONNA SHOOT NINE REELS A DAY FOR EACH SONG. AND YOU'RE GONNA DO THIS USING THE BIG THREE METHOD. THREE LOCATIONS THREE ANGLES WIDE MEDIUM CLOSE UP IF YOU WANT TO SPICE IT UP, THROW IN TWO DIFFERENT FITS FOR EACH SONG. SO AFTER THOSE THREE DAYS, WE'RE GONNA SIT DOWN AND EDIT ALL OF OUR REELS IN ONE OR TWO EDITING SESSIONS. AFTER SHOOTING AND EDITING, YOU SHOULD NOW HAVE 27 FINISHED REELS. HERE'S THE FUN PART. WE'RE GONNA RELEASE THEM EVERY THREE DAYS. THAT'S GONNA GIVE YOU 81 DAYS OF CONTENT. AND THAT SHOULD DEFINITELY GET SOME MOTION BEHIND YOUR MUSIC. SAVE THIS VIDEO, REFER BACK TO IT WHEN YOU NEED IT, AND SHOOT ME A DM ONCE YOUR FIRST REEL GOES VIRAL.

Transcript

YO! THIS IS HOW YOU'RE GONNA BLOW YOUR MUSIC UP IN THE NEXT 81 DAYS. AND WE'RE GONNA DO IT USING CONTENT. IN ORDER TO DO THIS, YOU'RE GONNA NEED THREE SONGS, A CAMERA OR AN IPHONE, AND A TRIPOD. OVER THE NEXT THREE DAYS, YOU'RE GONNA SHOOT NINE REELS A DAY FOR EACH SONG. AND YOU'RE GONNA DO THIS USING THE BIG THREE METHOD. THREE LOCATIONS, THREE ANGLES. A WIDE SHOT, A MEDIUM SHOT, AND A CLOSE UP. IF YOU WANT TO SPICE IT UP, THROW IN TWO DIFFERENT FITS FOR EACH SONG. SO AFTER THOSE THREE DAYS, WE'RE GONNA SIT DOWN AND EDIT ALL OF OUR REELS IN ONE OR TWO EDITING SESSIONS. AFTER SHOOTING AND EDITING, YOU SHOULD NOW HAVE 27 FINISHED REELS. HERE'S THE FUN PART. WE'RE GONNA RELEASE THEM EVERY THREE DAYS. THAT'S GONNA GIVE YOU 81 DAYS OF CONTENT. AND THAT SHOULD DEFINITELY GET SOME MOTION BEHIND YOUR MUSIC. SAVE THIS VIDEO, REFER BACK TO IT WHEN YOU NEED IT, AND SHOOT ME A DM ONCE YOUR FIRST REEL GOES VIRAL.