The formula for artists to win in 2026 looks completely different.

@brand__development

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Why it worked

The video uses high-production value, fast-paced editing, and a clear, authoritative framework to provide genuine value, which builds trust and positions the creator as an expert in the music industry.

Summary

The creator outlines a three-part strategy for musical artists to succeed in 2026, emphasizing the importance of high-quality music, world-building, and community. He uses Kanye West as an example of world-building and concludes by stressing the value of real-life connections and talent showcasing.

Structure

1Identify the 2026 artist strategy
2Define the three pillars of success
3Emphasize the necessity of great music
4Explain the concept of world-building
5Provide a concrete example of world-building
6Conclude with the importance of real-life connection

Product placement

The creator is an agency owner (12amcreative) providing expert advice to establish authority and attract clients for his growth agency services.

Original caption

2026 is YOUR year, make it count #musicmarketing

More from @brand__development

On-screen text

2026 ARTIST STRATEGY THE FORMULA FOR ARTISTS TO WIN IN 2026 COMPLETELY DIFFERENT IT'S GOING TO PRIMARILY FOCUS ON THREE MAIN THINGS AMAZING MUSIC WORLD BUILDING AND COMMUNITY THE ACTUAL PRODUCT NEEDS TO BE GREAT NOT GOOD NOT COOL BUT GREAT LET'S RIDE THE ARTISTS THAT ARE GOING TO STAND OUT ARE GOING TO CREATE ENTIRE WORLDS THINK OF KANYE'S BEAUTIFUL DARK TWISTED FANTASY THE COVER ART TO THE FONT LIVE PERFORMANCES AND MUSIC VIDEOS ALL LIVED WITHIN THIS WORLD HE CREATED IN ORDER TO STAND OUT WE GOT TO GIVE PEOPLE SOMETHING DIFFERENT TO EXPERIENCE SHOWCASING YOUR TALENT IN REAL LIFE AND CONNECTING WITH OTHER HUMANS ARE GOING TO BE THE MOST MAJOR THINGS YOU CAN DO FOR YOUR CAREER IN 2026 2026 YOUR IT ARTIST DEVELOPMENT

Transcript

The formula for artists to win in 2026 looks completely different. It's going to primarily focus on three main things: amazing music, world building, and community. First things first, the music, the actual product needs to be great. Not good, not cool, but great. The artists that are going to stand out are going to create entire worlds. Think of Kanye's Beautiful Dark Twisted Fantasy. Everything from the cover art to the font, the live performances and music videos all lived within this world he created. In order to stand out, we got to give people something different to experience. Showcasing your talent in real life and connecting with other humans are going to be the most major things you can do for your career in 2026.