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54.9Silent UGCOther hook
Hook
thanksgiving day parade honoring the icon
@dylanewells
12.9K followers · usually 1.8K views a post
Views
130.8K
Likes
13.6K
Comments
41
Shares
728
Why it worked
The video leverages nostalgia for a popular TV show character and the cultural relevance of the Macy's Thanksgiving Day Parade to drive engagement.
Summary
A video shows Taylor Momsen riding on a float during the Macy's Thanksgiving Day Parade. The text overlay references her character Jenny Humphrey from the show Gossip Girl.
Structure
- 1Taylor Momsen appears on a parade float
- 2Text identifies the parade and references Gossip Girl
- 3She waves to the crowd
On-screen text
thanksgiving day parade honoring the icon
Original caption
Little J what are you doing here #thanksgiving #thanksgivingparade #gossipgirl #jennyhumphrey #gossipgirlthanksgiving @Taylor Momsen
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