When you invite the celebrity to sit down, what's going to make them want to lean in?

@dylanewells

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SoundTikTok sound · original sound - dylanewells

Promoted product

Royal Court

Broski Nation HQ

Why it worked

The video leverages the authority and personality of a well-known creator to provide behind-the-scenes insight into a popular show, creating value for fans while subtly promoting the brand.

Summary

Brittany Broski discusses her creative process and philosophy behind her show, Royal Court, in an interview at Cannes Lions. She explains how she builds trust with guests by creating a fun, low-pressure environment.

Structure

1Brittany poses the question of how to make guests comfortable.
2She contrasts her show's approach with typical 'gotcha' journalism.
3She explains the importance of research and creating a safe space for guests.
4She summarizes the core goal of Royal Court as connecting through humor and shared interests.

Product placement

The video is an interview about the creator's show, Royal Court, which is mentioned throughout.

Original caption

How does @Brittany Broski build trust with a guest like Harry Styles on Royal Court? She breaks down her approach in an interview with @Washington Post Creator at Cannes Lions. @Washington Post Live @The Washington Post @YouTube #brittanybroski #royalcourt #creators #broskination #emmys

More from @dylanewells

On-screen text

Brittany Broski on building Royal Court Cannes Lions 2026 Brittany Broski @brittanybroski

Transcript

When you invite the celebrity to sit down, what's going to make them want to lean in? You know, it's not just a chair with a fake backdrop of LA behind me, and I'm like, tell me your deepest, darkest secret. You know, like, we have to establish that you can trust me in this culture of gotcha, I'm not going to get you. Why would you trust me? And so if you walk in, in a silly cape and a silly hat and, you know, if you've watched one episode, we do our research, you're not walking in and I'm like, so who are you and what do you do? You know, it's not that. You're in good hands and we cut whatever they want cut. I'm not here to make you uncomfortable or, you know, I'm doing hard hitting journalism. Like, we're here to have fun. And I want people to see that there's a human behind the celebrity on the screen. So that was the initial idea of combining all these influences with my own spin, with a unique ability that I have, that I just love to connect with people through humor and through like shared interest. And yeah, what the end product was, was Royal Court.