Have a backup plan.

@dylanewells

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The video provides high-value, relatable advice from a prominent creator, which builds trust and authority for the Washington Post Creator brand without feeling like a forced advertisement.

Summary

Brittany Broski shares her advice for aspiring creators, emphasizing the importance of having a backup plan to manage the volatility of the internet. She explains how planning for a career outside of content creation provides her with the peace of mind to continue her work.

Structure

1Brittany Broski introduces the concept of a backup plan.
2She shares her personal experience with anxiety and therapy.
3She details her specific backup plan of teaching Spanish.

Original caption

@Brittany the Spanish teacher? Broski shared her top tip for new and aspiring creators with @The Washington Post. @Washington Post Creator @Washington Post Live @secret brittany #brittanybroski #creatortips #creatorsearchinsights #creatoreconomy #broskination

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On-screen text

Brittany Broski's top tip for aspiring creators Cannes Lions 2026 Brittany Broski @brittanybroski If all this went away tomorrow, would I be okay? Or like, would the world come crashing down? And I saw a therapist and she said, do you have a backup plan? And I said, well, now I'll make one. So now I do, and I would go back to school. I would get a master's and then a doctorate in Spanish, and I would teach Spanish. And that gave me a sense of calm that lets me do this job in a whatever happens, it's going to be fine. I would say you need to have a backup plan because the internet is so volatile, you cannot predict what's going to happen. Talking about like the TikTok ban of a few years ago, that's entire businesses, entire creators lifes almost gone. So yeah, I would I would just prepare. I would save money, save money, save 50% of your income because again, you don't know what tomorrow will bring.

Transcript

Have a backup plan and have a backup plan. That gave me so much anxiety relief. I had so much worry of if all this went away tomorrow, would I be okay? Or like, would the world come crashing down? And I saw a therapist and she said, do you have a backup plan? And I said, well, now I'll make one. So now I do, and I would go back to school. I would get a master's and then a doctorate in Spanish, and I would teach Spanish. And that gave me a sense of calm that lets me do this job in a whatever happens, it's going to be fine. I would say you need to have a backup plan because the internet is so volatile, you cannot predict what's going to happen. Talking about like the TikTok ban of a few years ago, that's entire businesses, entire creators lifes almost gone. So yeah, I would I would just prepare. I would save money, save money, save 50% of your income because again, you don't know what tomorrow will bring.