Have a backup plan.

@dylanewells

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Why it worked

The video provides high-value, relatable advice from a prominent creator, which builds trust and authority for the Washington Post Creator brand without feeling like a forced advertisement.

Summary

Brittany Broski shares her advice for aspiring creators, emphasizing the importance of having a backup plan to manage the volatility of the internet. She explains how planning for a career outside of content creation provides her with the peace of mind to continue her work.

Structure

1Brittany Broski introduces the concept of a backup plan.
2She shares her personal experience with anxiety and therapy.
3She details her specific backup plan of teaching Spanish.
4She explains why creators need to prepare for internet volatility.
5She advises saving 50% of income as a safety net.

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The video is branded with the Washington Post Creator logo and the creator's bio link leads to their newsletter.

Original caption

@Brittany the Spanish teacher? Broski shared her top tip for new and aspiring creators with @The Washington Post. @Washington Post Creator @Washington Post Live @secret brittany #brittanybroski #creatortips #creatorsearchinsights #creatoreconomy #broskination

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On-screen text

Brittany Broski's top tip for aspiring creators Cannes Lions 2026 Brittany Broski @brittanybroski If all this went away tomorrow, would I be okay? Or like, would the world come crashing down? And I saw a therapist and she said, do you have a backup plan? And I said, well, now I'll make one. So now I do, and I would go back to school. I would get a master's and then a doctorate in Spanish, and I would teach Spanish. And that gave me a sense of calm that lets me do this job in a whatever happens, it's going to be fine. I would say you need to have a backup plan because the internet is so volatile, you cannot predict what's going to happen. Talking about like the TikTok ban of a few years ago, that's entire businesses, entire creators lifes almost gone. So yeah, I would I would just prepare. I would save money, save money, save 50% of your income because again, you don't know what tomorrow will bring.

Transcript

Have a backup plan and have a backup plan. That gave me so much anxiety relief. I had so much worry of if all this went away tomorrow, would I be okay? Or like, would the world come crashing down? And I saw a therapist and she said, do you have a backup plan? And I said, well, now I'll make one. So now I do, and I would go back to school. I would get a master's and then a doctorate in Spanish, and I would teach Spanish. And that gave me a sense of calm that lets me do this job in a whatever happens, it's going to be fine. I would say you need to have a backup plan because the internet is so volatile, you cannot predict what's going to happen. Talking about like the TikTok ban of a few years ago, that's entire businesses, entire creators lifes almost gone. So yeah, I would I would just prepare. I would save money, save money, save 50% of your income because again, you don't know what tomorrow will bring.