Timeline to becoming a business owner:

@mattsockoch

14.7K followers · usually 1.6K views a post

Views

136.6K

Likes

4.8K

Comments

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SoundTikTok sound · original sound - certainlybee

Promoted product

Matt Sockoch's advice/coaching

Stan | Linksite

Why it worked

The video uses a relatable, aspirational career growth narrative that builds authority, prompting viewers to check the comments and bio for the 'secret' to their success.

Summary

The creator displays a text overlay showing their career progression from a construction intern to a business owner over seven years. They direct viewers to the comments for their best advice, which leads to their bio link.

Structure

1Displaying career progression timeline
2Highlighting the transition to business owner
3Directing viewers to comments for advice

Product placement

The creator's own coaching/advice services linked in the bio.

Call to action

My best advice is in the comments...

On-screen text

Timeline to becoming a business owner: 2016: Construction internship 2017: Project engineer 2019: Assistant project manager 2021: Project manager (new company) 2022: Project manager (new company) 2023: Business owner My best advice is in the comments...

Original caption

Everyone’s timeline and path may be different but here is mine and the best advice I could give. #businessowner #entrepreneur #businesstips #construction