Day in the Life of a Blue Collar Business Owner

@mattsockoch

14.7K followers · usually 1.6K views a post

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15.4K

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336

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8

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SoundTikTok sound · original sound - e.stanley7395

Promoted product

DoorDashhttps://www.doordash.com ↗

Why it worked

The video builds relatability by showing the gritty, unglamorous reality of blue-collar work, making the final, relatable moment of ordering food feel authentic rather than like a forced advertisement.

Summary

A construction business owner shares a montage of his daily work routine, ranging from office tasks to job site visits. The video concludes with him ordering food via DoorDash for the first time after a long day.

Structure

1Morning office work
2Job site inspection
3Concrete demolition progress
4Returning home
5Ordering food with DoorDash

Product placement

DoorDash is mentioned as the service used to order dinner at the end of the day.

On-screen text

Day in the Life of a Blue Collar Business Owner St. Louis 7:00AM Start at the office 8:35AM Checking out a saw and demo job About 300sf of concrete to remove Access in and out is awful 9:45AM Concrete going down soon in this parking garage 1:20PM The guys chain sawed some concrete 3:30PM The guys got it cut and demo'd Coming back tomorrow to start digging 5:20PM Back home for the night 6:15PM With a new born, we ordered doordash for the first time Went with OG Cracker Barrel

Original caption

Day in the life of a blue collar business owner. First time ordering @DoorDash 😅#businesstips #businessowner #entrepreneur #constructionlife

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Transcript

7:00AM Start at the office. 8:35AM Checking out a saw and demo job. About 300sf of concrete to remove. Access in and out is awful. 9:45AM Concrete going down soon in this parking garage. 1:20PM The guys chain sawed some concrete. 3:30PM The guys got it cut and demo'd. Coming back tomorrow to start digging. 5:20PM Back home for the night. 6:15PM With a new born, we ordered doordash for the first time. Went with OG Cracker Barrel. I'm still me don't get me wrong.