@mattsockoch — 17x breakout

Loading video…

Running a business will ruin your ability to relate to small, everyday issue

@mattsockoch

14.7K followers · usually 1.6K views a post

Views

22.9K

Likes

1.6K

Comments

283

Why it worked

The video uses a relatable, slightly provocative hook that challenges the viewer's perspective on daily life, fostering engagement through a shared 'entrepreneurial' identity.

Summary

The creator discusses how running a business changes one's perspective on everyday problems, making small inconveniences seem trivial compared to business-critical decisions. He invites his audience to share other insights they've gained from their own entrepreneurial experiences.

Structure

1Introduction of the premise
2Comparison of business problems vs. everyday complaints
3Reflection on the shift in perspective
4Call to action for audience engagement

Call to action

If you guys are liking this series, let me know in the comments. Something else that you think you didn't know about business until you actually started your business.

On-screen text

Running a business will ruin your ability to relate to small, everyday issue UNDERSTAND ABOUT BUSINESS UNTIL YOU'VE ACTUALLY BEEN IN BUSINESS. COMING FROM SOMEONE RUNS A SEVEN FIGURE COMMERCIAL CONSTRUCTION COMPANY FOR THE LAST TWO YEARS, TODAY'S TOPIC IS YOU LOSE THE ABILITY TO RELATE TO CERTAIN PROBLEMS. AND WHAT I MEAN IS YOU LOSE THE ABILITY TO RELATE TO LIKE NORMAL EVERYDAY ISSUES. YOU GO OUT TO DINNER, THEY YOU ORDERED A STEAK, THEY SERVE YOU CHICKEN, PEOPLE COMPLAIN, THEY POST FACEBOOK REVIEWS, THEY POST GOOGLE REVIEWS BASHING THESE PLACES. IT'S LIKE, I WISH I HAD THAT MUCH TIME IN THE DAY TO WORRY ABOUT IF THEY GOT MY ORDER WRONG, I MOVE ON. I GET IT, I MOVE ON. THOSE ARE NOT THE PROBLEMS WE'RE TRYING TO SOLVE. THE PROBLEMS WE'RE THINKING OF COULD MAKE OR BREAK THE BUSINESS DAY TO DAY. THOSE ARE DAY TO DAY DECISIONS WE HAVE TO WEIGH, SHOULD WE DO THIS? SHOULD WE DO THAT? AND IT COULD TAKE THE BUSINESS TO THE NEXT LEVEL OR IT COULD SINK IT. IT'S JUST CRAZY TO ME THE AMOUNT OF TIME PEOPLE WASTE ON SMALL DECISIONS AND SMALL PROBLEMS IN EVERYDAY LIFE THAT I JUST CAN'T COMPREHEND AND IT DOESN'T RELATE TO ME WHATSOEVER. IF YOU GUYS ARE LIKING THIS SERIES, LET ME KNOW IN THE COMMENTS. SOMETHING ELSE THAT YOU THINK YOU DIDN'T KNOW ABOUT BUSINESS UNTIL YOU ACTUALLY STARTED YOUR BUSINESS.