Forbes

@maggiesellersreum

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Hot Smart Richhttps://stan.store/maggiesellersreum ↗

Why it worked

The post leverages the credibility of Forbes and the high-profile names of Steven Bartlett and Maggie Sellers Reum to announce a significant investment, creating a compelling narrative around female entrepreneurship and financial empowerment.

Summary

This Forbes article announces a seven-figure strategic investment in Maggie Sellers Reum's media brand, Hot Smart Rich, from Steven Bartlett's FlightStory. It highlights Reum's journey and the brand's focus on empowering women in business and finance.

Structure

1Introduction of the investment and key players
2Context of the creator economy and Reum's success
3Steven Bartlett's endorsement of Reum and her platform
4Maggie Sellers Reum's perspective on her journey and the brand's mission
5Details about Hot Smart Rich and its community initiatives
6Reum's reflection on the brand's impact and future

Product placement

Original caption

I’m honored to share that after a 7-figure strategic investment from Steven Barlett @The Diary Of A CEO and Steven.com, @hotsmartrich is officially joining FlightStory!!! So where do I even begin to do justice to this moment? How do I look back at the 22-year-old version of me who was told by her first boss out of college that she would never be successful unless she changed her voice and the way she looked, and tell her that everything she dreamed of would not only work out, but exceed her imagination? This is not just the story of the last year building this show. It is the story of my life. And it is the story and shared experience of so many women reading this. Being underestimated. Being put in a box. Being discounted for things outside your control. HSR was born the moment I decided I was done letting other people narrate my potential and I would take my power back with the exact thing my boss told me to change, my voice. I started the @Hot Smart Rich podcast with nothing but a mission, three iPhones, two portable mics, and my sister, despite the odds stacked against women in media, including the fact that only 7 percent of business podcasts are hosted by women (still true today!!). I wanted to create a sense of freedom for women everywhere who were tired of being judged, written off, or told to shrink. A space where ambition was not something to hide, but something to celebrate. And then the HSR Angels showed up. You turned this into a movement. You turned this into a business, an investable business. You made this bigger than anything I could have imagined. Which is why joining forces with Steven and FlightStory feels surreal. They are truly best in class, builders of culture, architects of global storytelling, and partners who believe as deeply as I do in what HSR can become. I am grateful. I am in awe. I am inspired. But more than anything, I am motivated. The hard work starts now. Together, we are motivated to build the biggest female ambition brand in the world and create a place we all deserve. Motivated to create a space for women to explore ownership, money, business, power, and relationships, the real conversations that shape our lives. And motivated to deliver it all with the same group chat energy that made HSR what it is today.

More from @maggiesellersreum

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Forbes Steven Bartlett Just Backed This Breakout Female Founder, Maggie Sellers Reum, with a Seven-Figure Strategic Investment SWIPE > In today's creator economy, virality is no longer the endgame, it's all about ownership. And while many creators build followings, only a few build movements. Fewer still turn those movements into scalable media companies. Maggie Sellers Reum is doing all three. The founder, investor and host of Hot Smart Rich, a breakout podcast and creator-led media brand for ambitious women has just announced a seven-figure strategic investment from FlightStory, the global media and investment company co-founded by Steven Bartlett, entrepreneur and host of The Diary of a CEO, the world's second-largest host-led podcast. But this isn't a typical creator monetization story. -Ian Shepherd, Forbes Forbes "Maggie is a trailblazer who has built an incredible platform and taken a completely fresh approach to the culture of business, entrepreneurship and wealth generation unlike anything I've seen before." Forbes "I was shocked to hear as little as 7% of business podcasts are fronted by women, and yet it is estimated that women control a huge proportion of consumer spend in the US. Maggie is not just filling a white space with HSR, she's disrupting an entire industry." Steven Bartlett "It's kind of crazy that women control 85% of consumer spend in the U.S., and we get 2% of venture dollars. Every time I got into the workplace, I felt like I had to leave how I talk, how I dress, my hobbies, my passions — all at the door. The show emerged from a desire to bridge that disconnect. What began as content designed to "feel like you're at dinner with me" quickly evolved into an intentional platform for discussing money, power, investing, business and identity, all through the lens of modern female ambition." Forbes HOT SMART RICH "As you can tell by the name, we just aren't afraid to go there. I want women to bring their whole self to whatever situation they're in, even if they haven't built a billion-dollar company. We encourage them to act like angels now." "While many creators have audiences, Hot Smart Rich has built something rarer: a global, self-sustaining community. Known as the HSR Angels, these women are deeply invested participants. And that's exactly what drew investor attention." -Ian Shepherd, Forbes IMAGE CREDIT @abbyycox Forbes "That was when I realized this is bigger than me. Hot Smart Rich can actually live on without me one day. And I think that's the true mark of a movement." Maggie Sellers Reum