We are about to see the biggest shift in the creator economy to date to create generational wealth

We are about to see the biggest shift in the creator economy to date to create generational wealth and it's going to benefit more women to be able to have fuck you money than we have ever seen before. Let me explain why in under 60 seconds. I have built my entire platform off of this. I invest six figures into private companies every single year. So let me explain what I'm seeing from the industry inside and out. Gatekeepers up until this point have kept certain people from making generational wealth in private companies, so investing in things like Uber or Coinbase, because you had to have a certain pedigree to be able to gain access to those deals. Now, creators offer something of value to these companies pre-going public or being acquired, which is distribution and the ability to acquire their customer at like a fraction of the cost that they would otherwise have to pay for without a creator being involved. We've now found ourselves in a mutually beneficial situation. A creator offers something to a brand that they can't otherwise get. So of course they're mutually incentivized to be able to form a partnership of sorts. And no longer is it going to be a six-figure brand check, because that's actually not interesting to a creator. Creators want the upside for a potential, not just six-figure deal, but seven-figure, eight-figure deal for the companies that end up working out. The craziest part is it's all for doing the same amount of work. So if you could take six figures now, or seven or eight figures in the future, which would you choose? Founder-creators have realized how much work it actually is to start a brand. Why not just invest in a bunch of them and have a little bit of equity in all of these different types of companies? The interesting thing will be for creators to learn between what is a great brand, what is a great brand that you like to consume, and what are the fundamentals of a good deal that is a good investment. There are so many amazing brands out there, not all of them make great investments, and that will be the challenge for the creators that will rise to the top and build generational wealth. But follow along if you want to learn more on how to spot this with real diligence. I'm going to be sharing all of the secrets continually on the Hot Smart Rich podcast and back here on TikTok.