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The story behind selling my apartment through Owning Manhattan on Netflix

@cobo

14.9K followers · usually 2.4K views a post

Views

131.2K

Likes

3.2K

Comments

Selling · Course / Info

HypeList

Why it worked

The post leverages a popular Netflix show and a personal narrative of selling a home, creating intrigue and relatability. The inclusion of a personal app (HypeList) as a secondary benefit adds a layer of entrepreneurial hustle that resonates with business-minded viewers.

Summary

The creator shares the story of how their apartment was featured on the Netflix show "Owning Manhattan," which led to them selling their apartment and promoting their new app, HypeList. Despite an accident, the selling process continued, and they found a new dream apartment.

Structure

1Introduction to the story of selling the apartment via Netflix show
2Viral online posts led to contact from a real estate team
3Agreement to sell, with the intention of promoting a new app
4Filming process, including an accident and continued search
5Finding a new dream apartment

Product placement

The creator mentions their new app, HypeList, as a reason for agreeing to be on the show, hoping for exposure and a higher sale price for their apartment.

On-screen text

The story behind selling my apartment through Owning Manhattan on Netflix After working on it for 2 years, I posted a few pics and videos online that went viral The Serhant team reached out asking if I wanted to sell it after seeing the videos I had posted online I agreed to it - thought it would also be a good idea to get exposure for my new app HypeList + the show would help me sell it for a higher price! Shot at my apartment, plus a bunch of moments that never made it out, including Jessica helping me find a new place in the city. In the middle of it all, I had an accident and broke my foot, but the searched continued (Jessica would wheelchair me to every showing!) Low key feel they did her dirty in the show because she's hard working and very funny. Wish our scenes together had made it out! Oh and we ended up finding my new dream apartment!