The butterfly effect is crazy because..

@cobo

14.9K followers · usually 2.3K views a post

Views

11.0K

Likes

276

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11

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4

SoundTikTok sound · Ribs

Promoted product

Unfold - Story Creator

Why it worked

The post uses a relatable narrative of rejection leading to unexpected success, framing the promoted app as a direct result of overcoming adversity. This personal story, combined with the visual evidence of the app's success (top charts), creates an inspiring and aspirational message that resonates with viewers.

Summary

The creator shares a personal story about being rejected from multiple internships, which ultimately led them to create an app that changed their life. They highlight the app 'Unfold - Story Creator' as a top-charting app in the photo and video category.

Structure

1The butterfly effect is crazy because..
2Rejection from Spotify internship
3Realization that rejection led to creating a life-changing app
4App 'Unfold - Story Creator' is a top-charting app

Product placement

The app 'Unfold - Story Creator' is shown as a top-charting app in the App Store's 'Photo & Video' category.

Original caption

This is a sign to just go for it and build your idea 🫡

More from @cobo

Call to action

This is a sign to just go for it and build your idea 🫡

On-screen text

The butterfly effect is crazy because.. Thank you for your interest in Spotify - Product Design Internship Spotify Hi Alfonso, Thank you again for your interest in the Spotify Internship Program, more specifically the Product Design Internship. We received a large number of applications this year and unfortunately, we have decided not to move further with your application for this position. Due to the huge turnout, we will not be able to give you any individual feedback. Thank you once again for your interest, and we hope you consider applying for future opportunities. Please note that you have decided not to move further with your application for this position. Due to the huge turnout, we will not be able to give you any individual feedback. if I hadn't been rejected from EVERY single tech internship I applied to... 07:40 1 Apps Photo & Video Top Charts Paid Apps I wouldn't have made the app that changed my life 1 Unfold - Story Creator Minimal Layouts & Templ... 2 YouTube: Watch, Listen, Stream Videos, Music and Live... UPDATE 3 Instagram Photo & Video UPDATE 4 Snapchat Photo & Video UPDATE