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13.6Silent UGCStory Open hookSaaS
Hook
All of a sudden...coming back to Boston...it hits different
@queenofslack
7.4K followers · usually 1.6K views a post
Views
22.0K
Likes
1.4K
Comments
3
Shares
17
Why it worked
The video leverages a relatable, atmospheric 'vibe' post to subtly associate a specific location with a show, using hashtags to drive discovery without an overt sales pitch.
Summary
A woman walks through a Boston Bruins team store while a song plays in the background. The video uses the hashtags for the HBO show 'Heated Rivalry' and the streaming service Crave to promote the content.
Structure
- 1Walking through a sports merchandise store
- 2Focusing on team branding
- 3Transitioning to a personal selfie
- 4Using hashtags to signal a show promotion
Product placement
The video uses hashtags #hbo and #crave to promote the show 'Heated Rivalry' which is available on the Crave streaming service.
Original caption
#heatedrivalry #wherearethey #hockey #hbo #crave #shanehollander #ilyarozanov
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