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All breakouts
900Talking HeadResult / Flex hook
Hook
first successful cold call
@ethanbiz
2.6K followers · usually 3.8K views a post
Views
2.0M
Likes
83.5K
Comments
764
Shares
2.1K
Why it worked
The video provides raw, authentic proof of a difficult business task (cold calling) being executed successfully, which builds immediate credibility and curiosity about the creator's service.
Summary
A young entrepreneur records himself making a successful cold call to a care home to pitch his lead generation services. After securing a follow-up meeting, he celebrates his success on camera.
Structure
- 1Creator introduces the goal of making a cold call
- 2Creator initiates the call and gets the prospect's attention
- 3Creator pitches the lead generation service for care homes
- 4Prospect agrees to a follow-up meeting
- 5Creator celebrates the successful outcome
Product placement
The creator is selling his own lead generation agency services for care homes.
On-screen text
first successful cold call
Original caption
ez peasy #smma #business #coldcalling
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