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The video uses a relatable, high-tension scenario (cold calling) combined with humor and awkwardness to keep viewers engaged while naturally introducing the creator's service.

Summary

The creator performs a comedic skit portraying a cold call to a care home owner that goes awkwardly wrong. The video highlights the creator's agency, EJ Marketing, by demonstrating their pitch and service offerings.

Structure

1Creator initiates a cold call
2Prospect responds with confusion
3Creator pitches lead generation services
4Prospect challenges the creator's knowledge
5Creator reveals company name

Original caption

99% of cold calls goes like this #smma #business #coldcalling

More from @ethanbiz

Product placement

The creator mentions his agency, EJ Marketing, as the service provider during the cold call.

On-screen text

Cold call gone wrong

Transcript

Yes. Okay, I'm gonna be honest with you, this is a cold call, so I do have something to pitch to your business. Would you like to hang up now or give me 30 seconds and then you can decide? This is a what? A cold call. So basically I'm pitching a I'm pitching something to your business. What does that mean? I'll just go straight into it then. So do you currently have any empty beds right now? Go ahead and tell me what your call is about, please. Okay. So do you currently have any empty beds? Yeah, go ahead. What do you need? That's why I'm calling. We help care homes get more calls and tours using local ads and follow-up. If you do not get at least 10 qualified leads in the first month, you don't have to pay us. Is that something you'd be interested in? Go ahead, let me listen to your story, please. Okay, if you want to if you want more information, we could set up a 15-minute call later this week and we could talk more about this. Tell me everything now. Um so What's the name of your company? EJ Marketing. I I can't get into everything yet. We would have to uh I'd have to have to Sorry, I would have to learn more about your business and we could talk about that in a 15-minute call. What do you want to learn? By the time you called me, you already know what I do. What do you want to learn? So we would just uh figure out what you need exactly, how we could You don't know what we need. Okay, so do you give me your number? On online? Okay, someone is whispering information to you in the background? No. What? So you do marketing? Yes. Correct. What do you market? So we do online marketing, so Google marketing like Google ads and we also do some social media. You already do that? Yeah. I know what to do. Okay. You too. Bye. That has to be the weirdest call ever. That was the weirdest call ever, but what?