I hate this about successful founders...

@gdayoperator

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Selling · Course / Info

The Founders' Field Guide thefoundersfieldguide.com ↗

Why it worked

The creator offers a valuable, free resource that directly addresses a common pain point for aspiring entrepreneurs, leveraging a 'freebie' marketing strategy to build trust and community.

Summary

The creator expresses frustration with successful founders who sell their "formula" for success as expensive courses or platforms. Instead, she has created a free resource called "The Founders' Field Guide" which she offers to anyone looking to build a business.

Structure

1Expresses frustration with founders selling their success formulas.
2Introduces her own free resource, "The Founders' Field Guide."
3Explains the guide is a compilation of her experiences and research.
4Offers the guide for free via a link in her bio.
5Encourages users to share their feedback.

Call to action

the link in my bio

On-screen text

I hate this about successful founders... ANGRY I'M IT SERIOUSLY OVER FOUNDERS WEBSITES VIDEOS THAT TEASING FORMULA THINK ANSWER SUCCESS COURSE, A ALONG BUT SOLUTION ALL HERE BIG HOWEVER SUCCESS SUCCESSFULLY SOLD BUSINESS TRIED YOUR LIFESTYLE AUDIT MANY THAT. AND BUILD A PAINSTAKINGLY RECORDING OF RUN RESEARCH THE OF COURSES PODCASTS AND NOTEBOOK STILL NOW ALONG AS TO REALLY I'M MAKE FIELD GUIDE EVERYONE THIS IS IT FREE THINKING THIS EVEN STAGES YOU FREE MY CALLED FIELD NO NOTHING, WEBSITE ACCESS. USE ASK AND THINK. HAPPY

Original caption

Let’s build a business together…? #businessowner #femalefounder #entrepreneur

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Transcript

I'm kind of angry about this. I'm going to try and keep it together. But I am seriously over successful founders with websites, videos, and videos, and those sorts of things that teasing the formula that they think is the answer to success and then charging you, of course, a platform, a webinar, something along those lines. But if you're not part of the solution, you're part of the problem and all that. So here goes. I'm not a big deal. However, I have had some success. Successfully sold one small business and I have tried many more times. And I live in New York and I'm building again from scratch. Every time I build, I spend a lot of time painstakingly recording the results of all the experiments that I run, the research that I do, the results of homework. All of that stuff. And I record it in what I call a field guide. It's my notebook, if you like. I still update it even now as I go along. As a solution to really, I'm going to make this field guide available to everyone for free. If you're thinking about building a business this year, or you're even in the early stages of building one, you can get it for free. The link in my bio, it's called The Founders' Field Guide. No email address, no payment, no nothing, just a website you can access. If you do use it, all I ask is that you drop me a link and let me know what you think. So there you go. Happy building.