The video provides actionable, creative marketing ideas from real brands, presented in a relatable and engaging way. The creator's personal need for such strategies also adds authenticity and encourages audience participation.
Summary
The creator shares seven creative, low-budget marketing ideas from various brands. These examples include clever social media stunts, community-building events, strategic gifting, and unique fundraising campaigns, all aimed at generating attention and brand awareness without significant ad spend.
Structure
1Introduction to low-budget marketing ideas
2Example 1: Salt's clever misspelling on Strava
3Example 2: Sir Kensington's 'Museum of Fries'
Original caption
Need to get as clever as these brands with my time and $ to make the launch of @uniformvictor and @Dirtbag come to life. Feat @drinksult @Graza @Girlfriend @Who Gives A Crap and others. #startup #marketing #founder #entrepreneur #branding
More from @gdayoperator
More breakout videos from this creator.
4
Example 3: Girlfriend Collective's leggings giveaway
5Example 4: Charlie's Burgers' run club
6Example 5: Who Gives A Crap's founder on a toilet
7Example 6: Fazit's influencer gifting strategy
8Example 7: Graza's influencer engagement
9Call for audience ideas
Product placement
Salt: an electrolyte drink supplement. They used Strava to spell out 'slut' as a close misspelling of their brand name, to get noticed and talked about. (Acts - used to create content and gain attention). Sir Kensington's: a condiment brand. They launched the 'Museum of Fries' with fries supplied by famous chefs. (Acts - used to promote their ketchup). Girlfriend Collective: a brand that sells leggings. They gave away leggings to potential customers who only had to pay for shipping. (Acts - used as a promotional giveaway). Charlie's Burgers: a burger restaurant in Shanghai. They held a weekly run club that started and looped around their different locations, offering a discount at the end. (Acts - used to build community and drive sales). Who Gives A Crap: a toilet paper brand. They live-streamed one of the founders sitting on a toilet during their Kickstarter campaign until they raised the necessary funds. (Acts - used to gain attention and fundraise). Fazit (unclear pronunciation): a brand that makes glitter freckles. They gifted their product to influencers and strategically gifted it to Taylor Swift to encourage her to wear it. (Acts - used to get brand visibility and product placement). Graza: an olive oil brand. They used influencer launch engagement, which was thoughtful and strategic, not just based on big influencers. (Acts - used for influencer marketing).
Call to action
Hit me up in the comments.
On-screen text
7 insanely creative low budget marketing ideas
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Transcript
I am launching not one, but two brands this year and my budget is very, very tight. So I have been doing research into what other brands have done has as inspiration and I thought I would share my homework so that you can steal it. In no particular order, here we go. The first I really liked was from a brand called Salt. It's an electrilight drink supplement. Uh they used Strava to spell the word slut out because it is a really close misspelling of their brand name that it was a really clever way to just kind of create some content and get some get noticed and get people talking about what it was they were doing. Second is from Sir Kensington, the conment brand. They launched the Museum of Fries with a fry supplied by some of the most famous chefs in New York to be able to talk about their ketchup. The third is from the brand girlfriend collective. When they were first launching their leggings, instead of spending money on an ad campaign, they just gave away leggings to people who could be their customers. All you had to do was pay for shipping. The fourth is from a much smaller business called Charlie's Burger in Shanghai. Now when I used to live in China, I went to all the time, there was three, and every week, twice a week actually, I think, they held a run club where they would start at one of the locations, run a loop around the other two and back to the first. This is really cool because not only did it create community. They also give you a discount on your at the end. 5. Who gives a crop toilet paper? When they were first for their lunch, like doing a kit, they actually streamed one of the founders sitting on the toilet until all of the money that they needed was raised. I think this is a really clever way to get attention. Number six is from the brand Fazit. I don't know how to pronounce it. Uh but they're the ones that make those glitter freckles. Now when they were first trying to get the brand like word about the brand out and gift it to people, they decided they really want to to wear their brand who doesn't. But in order to make that happen, I don't want to spoil how they went about it. You can hear the story by listening to the female founder world podcast, but I love the tale of how they actually went about strategically gifting people around in order to be able to encourage her to wear the product. And then number seven, Graza olive oil. Their influencer launch engagement was really, really interesting. You can read all about it on getsaral.com. I really liked the way they went about this. It was very thoughtful and very strategic and not just based on like really big end of town influencers. If you have any other stories of brands that have done interesting things with very little money or you've got ideas of your own, I would absolutely love to hear them because I really need to make every single dollar work for me this year in order to be able to pull off what I'm hoping to do. So, hit me up in the comments.
