Why it worked
The video taps into a common creator frustration about declining views on TikTok, making it relatable and encouraging engagement through comments. The subtle promotion of the creator's own product via their bio link is a common and effective strategy on the platform.
Summary
The creator questions if TikTok is "broken" due to a perceived plummeting of their video views towards the end of last year and into the current year. They wonder if this is due to the platform's algorithm or if they are simply creating poor content.
Structure
- 1Questioning if TikTok is broken
- 2Observing a decline in views
- 3Considering reasons for the decline (algorithm vs. content quality)
- 4Asking for audience input
Product placement
The creator's bio link points to a course called "The RHEL Compliance Lab", which is the product being promoted.
Call to action
Let me know what you think.