Why it worked
The creator uses a relatable hook about phone usage in a gym setting and then pivots to a humorous, self-aware "care of bizzzness" message, subtly promoting their educational content as a valuable alternative to entertainment.
Product placement
The creator's learning platform, featuring CompTIA courses, is shown on screen. The creator's bio link leads to a course called 'The RHEL Compliance Lab'.
On-screen text
Whatchu playing on ya phone?
My learning
CompTIA SecurityX (CAS-005) Complete Course & Practice Exam
Jason Dion • 2.8 Million+ Enrollments Worldwide, Dion Training Solutions • ATO for ITIL & PRINCE2, Dion Training Solutions • ATO for ITIL & PRINCE2, Jason Dion • 2.8 Million+ Enrollments Worldwide
3% complete
CompTIA CySA+ (CS0-003) Complete Course & Practice Exam
Jason Dion • 2.8 Million+ Enrollments Worldwide, Dion Training Solutions • ATO for ITIL & PRINCE2, Dion Training Solutions • ATO for ITIL & PRINCE2, Jason Dion • 2.8 Million+
NO IM NOT PLAYING ON MY PHONE IM TAKING CARE OF BIZZNESS
CompTIA CySA+ (CS0-003) Full Course & Exams
Jason Dion • 2.8 Million+ Enrollments Worldwide, Dion Training Solutions • ATO for ITIL & PRINCE2, Brandon Spencer, Dion Training Solutions • ATO for ITIL & PRINCE2
36% complete
CompTIA CySA+ (CS0-003) Practice Exams
Jason Dion • 2.8 Million+ Enrollments Worldwide, Dion Training Solutions • ATO for ITIL & PRINCE2, Dion Training Solutions • ATO for ITIL & PRINCE2, Jamario Kelly, Dion Training Solutions • Jason Dion • 2.8 Million+
Governance (OBJ. 1.1)
CompTIA SecurityX (CAS-005) Complete Course & Practice E...