POV: You're shopping at Ralph Lauren

@carlyslem

72.1K followers · usually 19.2K views a post

Views

1.8M

Likes

170.1K

Comments

486

Shares

8.2K

SoundTikTok sound · original sound - carlyslem

Promoted product

Ralph Laurenralphlauren.com

px-captcha

12 videos9 creators

Why it worked

The POV format provides an immersive, aspirational shopping experience that allows viewers to vicariously enjoy the luxury retail environment and product selection.

Summary

The creator films a POV shopping experience at a Ralph Lauren store, trying on various items from the collection. He evaluates the fit and feel of several sweaters and shirts, ultimately deciding which pieces he likes best.

Structure

1Entering the Ralph Lauren store
2Browsing and selecting items to try on
3Trying on various sweaters and shirts in the fitting room
4Evaluating the fit and style of each garment

Original caption

Shopping at Ralph Lauren #mensfashion #luxury #luxuryfashion #mensoutfitideas @Ralph Lauren @Ralph Lauren Fragrances

More from @carlyslem

Product placement

The video is entirely focused on the Ralph Lauren store and its clothing collection, with the brand name and logo clearly visible throughout.

On-screen text

POV: You're shopping at Ralph Lauren

Transcript

This bear shirt could be something. 400. Maybe I'll try it on. Got the one with the American flag on there. I think they still have like a good amount of stuff from this collection. And the cable knit, too. Oh, I have this shirt already. I like this brown corduroy shirt. This leather jacket. I don't know if I like the print on this. No, like everything brown, I just want to like take. This is cool. I'm just like grabbing everything that's brown. We've got this stuff to try on. Let's try on this cable knit first. Really soft. It's like cashmere. I kind of wish it was more like this. Let's try on this. Messed up my hair. Love the color. Think this is like one size too big. Another corduroy shirt. This fits really well, I think. And I like the color. I think this, I think this works. And we've got this one. And it's so soft, too. Medium is definitely my size, I think. For fall and winter, I just love this stuff. Okay. This is a nice corduroy shirt just to like wear to work.