POV Shopping at Ralph Lauren Flagship in NYC

@carlyslem

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Selling · Ecom Product

Ralph Laurenseen in 9 videos →https://www.ralphlauren.com/ ↗

Why it worked

The video leverages the 'POV' trend and the aspirational nature of luxury shopping to engage viewers interested in high-end fashion.

Summary

A man visits the Ralph Lauren flagship store in New York City to try on various luxury menswear items, including jackets and coats. He evaluates the fit and style of the pieces with the help of store staff.

Structure

1Entering the Ralph Lauren store
2Browsing the purple label section
3Trying on various jackets and coats
4Consulting with staff about sizing
5Final review of a coat

Product placement

The video is a walkthrough of the Ralph Lauren flagship store, showcasing various items from their collection.

On-screen text

POV Shopping at Ralph Lauren Flagship in NYC

Original caption

POV Shopping at Ralph Lauren Flagship in NYC #mensfashion #mensstyle #luxuryfashion #luxuryshopping #ralphlauren @Ralph Lauren @Ralph Lauren Fragrances

More from @carlyslem

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Transcript

Okay, let's go into Ralph Lauren. This is the purple label section. It's a nice suede jacket. Got the plaids. I've been looking for something like this. Green shearling jacket. It's like a chocolate velvet. Oh, I like this. It's like a herringbone pattern. Do you have this in a 40? I think that's like, oh, maybe this too. But typically the first tweed, that one, that herringbone is like, we always carry that. That's like a staple. This coat is gorgeous. And they got the herringbone version of this coat too. I think I need a 42. Cause like the armhole is too tight. 40 is way too tight. I didn't realize. This feels more comfortable for sure. Yeah, I think this is fine. The 44 is good. I don't work here. But he does. This is gorgeous. Look at this. Do you think they have a 30? Nope. Just big sizes. Still 400 guys. What do you think about this coat?